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Alcatel-Lucent Network Evolution to Mass Broadband Solution
Accelerating mass-market broadband adoption in high-growth economies
Alcatel-Lucent Network Evolution to Mass Broadband Solution2
According to recent market research, personal broadband services
have tremendous growth potential in emerging economies. But to
meet this pent-up demand, service providers must overcome the key
challenges of access and affordability. Alcatel-Lucent provides a cost-
effective, end-to-end solution to help speed mass-market broadband
adoption. It allows service providers to transform their networks and
deliver attractive broadband services to the full range of potential
customers — from entry-level users to advanced Internet subscribers.
The solution leverages our experience in high-growth economies,
leadership in broadband technologies, our end-to-end approach to
network transformation and our contribution to developing a thriving
broadband ecosystem.
Alcatel-Lucent Network Evolution to Mass Broadband Solution 3
In high-growth economies, demand for broadband is strongTo estimate broadband market potential in high-growth economies, Alcatel-Lucent has conducted several quantitative surveys. The most recent study showed explosive growth potential for personal broadband, with 75 percent of respondents interested in subscribing to broadband at home if the service is available and affordable. These consumers all had some experience with the Internet through their work or Internet cafés — in Brazil, Russia, Egypt, Kenya, India, Indonesia, Malaysia, China, Vietnam and the Philippines.
Entry users• Increase mobile penetration
Internet users• Enable mass-market broadband
Advanced users• Deliver a user-centric experience
Figure 1. Alcatel-Lucent Broadband for All
Alcatel-Lucent Network Evolution to Mass Broadband Solution4
AustraliaTelstra
FranceOrange
AlgeriaAlgérie
Telecom
SouthAfrica
Telekom
IndiaTata
PakistanDancom
Developed markets
40 €
60 €
20 €
0 €
100 €
120 €
80 €
High-growth markets
But broadband is still at the early adopter stageIn his article, “Let Them Eat Megabits,” Columbia University Professor Eli Noam argues that broadband services in high-growth economies primarily benefit the urban professional classes. In fact, service providers have often targeted high-income users to promote profitability for their first broadband deployments in these areas. The results of this strategy have included weak broadband coverage, a lack of local content, low computer penetration and expensive devices.
Given the limitations of existing broadband resources, how can service providers overcome the core issues of affordability and accessibility — and expand their broadband footprint in Southeast Asia, India, Russia, the Middle East, Africa, the Caribbean, Latin America and other high-growth regions? To meet the pent-up demand for broadband within the unique requirements of high-growth economies, service providers need to transform their networks, enabling profitable delivery of afford-able broadband to the mass market on a nationwide scale. Alcatel-Lucent research also suggests new entry-level broadband package structures, new content and payment strategies and future service options to increase loyalty and ARPU among existing users.
Figure 2. Broadband Pricing Comparison End 2007
Alcatel-Lucent Network Evolution to Mass Broadband Solution 5
Reaching the full range of potential customersBroadband provides fast, always-on connections, which can help everyone gain the social and economic benefits of Information and Communication Technologies (ICT) applications, such as e-government, e-trade and e-education. Alcatel-Lucent has a longstanding commitment to delivering “broadband for all” — by helping service providers com-petitively transform their networks, so they can take full advantage of new broadband opportunities, with sustainable business models.
The Alcatel-Lucent Network Evolution to Mass Broadband solution can help you serve the full range of potential cus-tomers within high-growth economies. It enables “smart networks” that deliver affordable and attractive broadband services to entry-level consumers and Internet café users, as well as sophisticated subscribers who demand advanced multimedia offerings. The solution leverages our depth of experience in high-growth economies, market leadership in broadband technologies, our end-to-end approach to network transformation and our wide-ranging contribution to developing a healthy and economical broadband eco-system, with a broad range of mass-market devices and applications.
Alcatel-Lucent Network Evolution to Mass Broadband Solution6
An end-to-end approach for the lucrative mass marketUnlike many other solutions that are targeted only to high-end users, the Alcatel-Lucent Network Evolution to Mass Broadband solution can help you deliver broadband to the mass market. This best-in-class, end-to-end solution increases efficiency and reduces costs by combining flexible access, optimized backhaul and transport and applications suitable for a range of ARPU levels.
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Figure 3. Alcatel-Lucent Network Evolution to Mass Broadband solution overview
HLR/AUCSCP SMSC MLC VHS
Broadbandcommunity centre
C-dotCARC
BSCMFS
RNC
A9130
8610 suite 9900 WNG centralnetwork guardian
Subs. data management
8650 SDM1430 unified home
subscriber server
9900 WNG detectors
OPTION: IMScore and apps.
Broadcastlive TV
5910 mobileinteractive TV
5910 videostreaming
Ad selectionserver
Video RBT
Multimedia IM5430 MIM
5100 messaging
suite c-VoIP5420 CTS
PCM
Mobility: 5420 VCCEnterprise VPN: 5430 ECN
Mobile e-Mailwith RIM Visual
voice mail
Presence andaddress book
5410 presence,XDMS
5920 multimediacontent mgr5930 interactive media manager
Hosted 6020 cross media:• MiTV• Ad selectium• Premium VOD
7500SGSN
7540/7549 WMG
5060 WCS
7500 SGSNWAC
A9370
7710 SR
7705 SAR/7450 ESS
1850 TSS
1850 TSS
OMSN + ISA-ES
OMSN + ISA-ES
7750 SR
7710 SR
9500MPR
Indoor: Femto
Fiber orcopper
9400 AWY/9500 MPR
5440 PC Client,5440 Windowsmobile clientPay ‘n Go RIM
ULCH
Entry user
GPRS/EDGE/1xRTT
Wirelessmultistandard
access
Metabackhauling
Metaaggregation
MTSO
MulticoreNGN
IP/MPLS andoptical
core
End-to-end network and services integration
SDE network
Alcatel-LucentMarket Advantage
Program (MAP)
SS7 services
WiMAX
3G HSPA/EvDOInternet user
Advanced user
Wirelineaccess
Microwave
Microwavepacket
ring
DSL or FTTX7302 ISAM
IP/MPLS
Hybrid optical/Ppacket T-MPLS
Call Server
MediaGateway
MediaGateway
PSTN
EnterpriseLAN/WAN
M
ultimedia
Intern
et
IP communications
MediaGateway
Affordablebroadband
Convergencecharging
Our approach to creating smart networks helps you get the bandwidth, speed, capacity and intelligence needed for profitable delivery of increased broadband traffic. IP transformation offers more economical backhauling and broadband service aggregation. Scarce resources can be used more efficiently with end-to-end control of band-width, and there’s no cannibalization of revenues with user and services differentiation. As a result, you can:
•Providerapid,reliableandoptimizedbroadband access connectivity, using the most effective technologies for your requirements
•Achievecost-effectivenetworksforbroadband data transport
•Monetizeyourbroadbandnetworkswithaffordableservices targeted at the full spectrum of end users
Alcatel-Lucent Network Evolution to Mass Broadband Solution8
Entry user
Internetuser
Content
Advanced user
Stimulateusage
Access
Networkand transport
Applicationsand service
delivery
Captureusage
Deliver mass broadband• With field-proven operational excellence end to end in high-growth markets
Build the smart networks• By protecting current network investment, while preparing to transform your network to all-IP
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2
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Monetize your broadband network• By launching affordable and attractive services, combined with end-to-end network control that enhances QoE
Figure 4. Alcatel-Lucent NEMB Value Proposition
The Alcatel-Lucent Network Evolution to Mass Broadband solution can meet the needs service providers that want to introduce broadband wireless services, including:
•Mobileserviceprovidersmovingtobroadbandwireless—includingGSMto UMTS evolution, CDMA EV-DO evolution, overlay GSM/WiMAX or GERAN evolution
•Fixedorconvergedserviceprovidersmovingtowirelessbroadband— combining DSL, PON and WiMAX
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The solution includes:
•Multi-standardaccess(wirelessandwireline)
•Next-generationIPbackhaulandbackbonearchitecture
•Multicorearchitecture(distributednext-generationnetworkarchitecture, IP/MPLS and optic backbone)
•Convergentpaymentsuite
•Innovativebroadbandservicestargetedtodifferentend-usersegments,including:
¬ Affordable broadband packages for Internet users
¬ Multimedia/entertainment services for high-end residential users, such as triple play, mobile TV, video, music, gaming and local multimedia content
¬ IP communication services and premium voice for business users
Key features and benefits
FEAturEs BENEFits
End-to-end approach that includes manageable Quality of Service, • Affordable high quality, broadband for the mass market customer differentiation, control of broadband resources and IP network transformation
The Industry’s lowest TCO across the full end-to-end network • TCO reduction up to 44 percent, compared to a traditional leased-line backhaul with META architecture • CAPEX improvement of 4.9 to 1 with a TPSDA architecture compared to a centralized BRAS architecture • OPEX savings of up to 22 percent with a next-generation network, compared to legacy systems
Investment protection • Seamless network with continuity of service between access technologies • Shared resources, including common transport, site/node re-use and open interfaces • Synergies, such as a unified RRM and unified O&M
New ways to monetize your broadband networks • Differentiated offerings that provide affordable broadband services for the mass market, along with innovative new services for advanced users • Efficient use of scarce broadband resources by controlling non-value-add traffic and load on the network
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The Alcatel-Lucent AdvantageWith the end-to-end Network Evolution to Mass Broad-band solution, you can benefit from:
•Rapid,reliabledeploymentofoptimizedbroadbandaccesstechnology, leveraging our field-proven operational excel-lence across an end-to-end solution
•Lowend-to-endtotalcostofownership,whichstartsbyprotecting your current network investment and continues throughout future transformation of your network to all-IP
•Deploymentofaffordableandattractivebroadbandservices,combined with end-to-end network control that helps deliver the best Quality of Experience for your customers
2008 2009 2010
Year
2011 2012
Revenues
50
$ m
illio
ns
-50
75
25
-25
0
125
150
100
Expenses Investments
Discounted payback2.5 years
+78% morerevenues
CDCF
Bell Labs business modeling demonstrates that targeting mass broadband with ARPU under 15 US dollars a month distributes revenues over a larger population pool.
11Alcatel-Lucent Network Evolution to Mass Broadband Solution
GLoBACoM NiGEriA – NAtioNAL turNKEy ENd-to-ENd NEtworK
with an Alcatel-Lucent solution, Glo achieved:• Leadership in network QoS• A 30 percent savings in OPEX• Smooth evolution to next-generation
IMS and triple-play services
the solution:• End-to-end 2G/3G solution:
access, ATM/IP/MPLS broadband data network, optical backbone, satel-lite, microwave and so forth
• Innovative services: VoD, mobile TV, video conferencing, mobile office (prepaid RIM)
www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. © 2008 Alcatel-Lucent. All rights reserved. CAR7526080509 (05)