RU & CISFor “White Nights 2015”

2,000+ РАЙОТЕРОВ20 ОФИСОВ

LEAGUE OF LEGENDS

>7.5M

ИГРОКОВ ОНЛАЙНОДНОВРЕМЕННО

ДАННЫЕ ОПУБЛИКОВАНЫ В ЯНВАРЕ 2014

>70М

ИГРОКОВЕЖЕМЕСЯЧНО

>30M

ИГРОКОВЕЖЕДНЕВНО

Russia & CIS Place

• Picture of team• When the office was

established

Russia & CIS Team

• Picture of team• When the office was

established

Riot Games

We aspire to be most player focused

gaming company in the world

Russia & CIS Vision

To make League of Legends The Phenomenon on the Russian

market in the entertainment industry

and beyond

IRL Social Play Initiatives

LOL Student GuildsDJ

SONA

Parties

Guild Battle

sUniversity Battles

LoL Nigh

ts

Student Guilds Program

Students Guilds Program. Video

Guilds Mobile App

Guild Masters’ Summit. January 31st, Moscow

Targets: • To activate large number of Guild Masters from CIS universities to build Student Guilds• To initiate fast growth of League of Legends community in selected Universities

Participants:• Pre-selected 1,000 LoL players from different CIS cities who performed best in Guilds

closed beta.

We provide the Guild Masters with:• Riot’s Vision and Philosophy• Understanding of and engaging with the Guilds concept• Tools & Action Plan

After Guild Masters Summit. The 1000.

University Battles

Guild Battles

DJ Sona Parties. Video

LoL Nights

IRL Social Play: Interim Results

Activation of players IRL connections within Student Communities

1.

Acquisition of new LoL players via Guilds growth mechanics

3.

2.Attraction of new and Pride for existing LoL players