My reddit storyThe early days

alexis ohanian@kn0thing

alexis@breadpig.com

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My reddit storyThe early days

alexis ohanianalexis@breadpig.com

Steve

Steve

(NOT US)

MyMobileMenu(MMM!)

Tweet:

“Your favorite cheese @masschallenge @breadpig”

Last 30 days7M uniques150M impressions

Start!

Co-founders matter, a lot

Good news, everyone!

Programmers are from Mars,business ppl are from???

http://www.youtube.com/watch?v=9HYDvWLGmo4

Look for opportunities

to do somethingawesome

Working harder makes up for being dumber

Working harder makes up for being dumber

(but it's not a substitute)

Respond quickly to calls & email.

Do so as a human.

The elementof surprise

http://www.groupon.com/new-york/unsubscribed?mid=96988&addx=

Hand-mailing >300 sets of stickers is not fun work, but it’s rewarding.

Early adopters.

Early adopters.

no onewants to useyour website

My mom

only your momwants to useyour website

you needevangelists

FAIL

Make something

people want

Make something people love

Give them a reason to talk

about it.

Know about competitors.

But don’t care.

Launch.Improve.Repeat.

you don’t

need PR

firms

stickers, wtf??

Questions?