EDD/CEDS Training

NADO EDD/CEDS Training ProgramPlaceDate

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Training Overview

Guiding principles: what is economic development?

Roles and characteristics of effective EDDs.

Expectations for a CEDS under new guidelines.

Publicly available data.

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Guiding Principles

Economic development is process of creating wealth and raising living standards.

Every community or region has unique assets that form basis of competitive advantage.

Outcomes must be measurable (SMART).

4 http://www.areadevelopment.com/corpSurveyResults/

What is “economic” development?

5 Source: Southwest Alaska Municipal Conference

6 http://www.sovaeconomy.comSouth Hill, VA

Lynchburg, VA http://region2000dashboard.org

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Roles of Effective EDDs

Convener

Researcher

Advocate

Entrepreneur

LeaderThe Upper Minnesota Valley Region Comprehensive Economic Development Strategy 2013-2017

10EDD Core Responsibilities

Update your CEDS at least every five years.

Provide recommendations to EDA regarding CEDS conformance of grant applications.

Provide 1:1 match for planning grant.

Submit progress reports and GPRA.

Participate in peer reviews.

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13http://www.sustainableplacesproject.com

14SouthWest Colorado Accelerator Program for Entrepreneurs http://goscape.org

Regional 9 EDD of Southwest ColoradoDurango, CO

5 counties | 94,000 population

15http://www.nwrpc.com/

Northwest Regional Planning CommissionSpooner, WI

10 counties | 5 tribes | 179,000 pop

16http://www.nmdc.org

Northern Maine Development CommissionCaribou, ME

2 counties104,000 pop

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18http://eapdd.com

19http://eapdd.com

20http://floridarpcscorecard.com

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22Discussion – Examples?

Convener

Researcher

Advocate

Entrepreneur

Leader

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CEDS CONTENT GUIDELINES

http://www.eda.gov/ceds

Upjohn Institute survey of 5,000 IEDC members:

How many EDOs are aware of a CEDS in their region?

14% rural4% urban

“CEDS is about the process,not the product.”

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Keys to approaching your CEDS

Understand what drives local buy-in for regional economic development.

Write a plan that people want to implement.

Collective impact – EDD alone is not responsible for achieving goals.

“Vehicle for collaboration”

“Roadmap for prosperity”

“Flexible framework for coordinated planning”

“Our value proposition”

High-Quality/High-Impact CEDS

Identifies region’s competitive advantage.

Demonstrates EDD’s grasp of key trends.

Tells a compelling story about future.

Commits to measurable progress.

Motivates action.

http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf

28CEDS: Suggested Framework

Vision StatementCall to Action

SMART Goals

StrategiesActions

Why

What

How

Summary background & SWOT analysis

Evaluation framework

Strategic direction & action plan

How planners (should) think

How normal people think

EDA CEDS Requirements

29Why SMART goals?

SpecificMeasurableAchievableRelevantTime-bound

Every goal in your CEDS should meet

these criteria.

If we won’t commit to measurable progress, how can we expect stakeholders to take the CEDS seriously?

30http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

Example: Call to Action

http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

Example: SMART Goals

Example: SMART Goals

33CEDS Hedging Hall of Fame

“Foster the development of…”

“Encourage the growth of…”

“Facilitate the promotion of…”

“Support the creation of…”

34Challenges

We don’t control the economy.

Of course not. But would you invest in something with no clearly defined goals or expected ROI – why do we ask others to?

35Challenges

We don’t control decisions of other organizations that

impact region.

You don’t have to. SMART goals are achieved through collective impact. SMART goals are what, not how.

36GPRA (Jobs/PI) ≠ Totality of CEDS

EDA CEDS Content Guidelineshttp://eda.gov/ceds/content/evaluation-framework.htm

37Data/Research Challenges

Most secondary data is rearview mirror.

Lack of reliable data for small/rural areas.

Home-based business.

Cost of primary data.

Tyranny of nominal vs. percentage gains for reporting impact.

Competing voices or “too many cooks” in regional analysis.

Planner perfectionism.

• 4.9% of New Mexico workers or 42,500 work primarily from home

• 44% or 18,000 of them are economic-base or earning their income from outside the state (we estimate 20,000 now)

• “Economic base solos” or home based workers represent 5.6% of the state’s economic base – higher than manufacturing

• 60% or 25,000 of Solo home based workers are self employed

• 39% or 16,000 are employees allowed to work from home

NM E-Solos

http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

Example: SMART Goals

40Practicing SMART Goals

Hold 4 small business workshops this year

Support workforce development

Maintain the region’s quality of life

Is this a SMART goal?

Why or why not?

What changes would you make to it?

Performance Metrics Matterhttp://www.nado.org/performance-metrics-matter/

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http://clustermapping.us

http://statsamerica.org

47http://youreconomy.org

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https://www.irs.gov/uac/SOI-Tax-Stats-Migration-Data

49 http://flowsmapper.geo.census.gov/

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CEDS CONTENT GUIDELINES

http://www.eda.gov/ceds

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CEDS CONTENT GUIDELINES

5. Infusing economic resiliency into the CEDS document

“. . .each CEDS must promote Regional resiliency and be unique and responsive to the relevant Region.”

• Economic resiliency = An area’s ability to withstand, prevent, or quickly recover from major disruptions (i.e., ‘shocks’) to its underlying economic base.

• CEDS serves as a critical mechanism to help regions identify vulnerabilities and withstand or recover from disruptions.

• Integrating resiliency into the CEDS can take multiple forms (need to identify assets and vulnerabilities regardless)

Resiliency

Consult NADO Resiliency Library for inspiration.

Work w/ your EDD board, CEDS committee, & other stakeholders to identify a relevant definition.

Identify appropriate ways to measure resiliency.

Incorporate into CEDS.

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55http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

Example: SMART Goals (Resiliency)

56http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

Example: SMART Goals (Resiliency)

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Annual Change in Real GDP, Index 2001=0(Chained 2009 Dollars)

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Other Topics

Project list – a love/hate relationship.

Strategies for public participation.

Primary data collection methods.

Creative fundraising models.

Others?

National Association of Development Organizations (NADO)

and the NADO Research Foundation

400 North Capitol Street, NW | Suite 390 | Washington, DC 20001

202.624.7806 | info@nado.org

NADO.org

Regional Strategies. Solutions. Partnerships.