WORLD OF ADVERTISING

WHAT IS

Promotion?

A aspect of marketing mix concerned with the most effective technique for selling a product

Concerned with effective technique of selling a product

Effective technique of –selling a product

Effective technique of –Selling ‘a’ Product

IS THIS PROMOTION?

“A healthy oil for healthy people”

HOW DID IT ALL START?

Advertising

NEWSPAPER ADVERTISING

B DATTARAM AND CO.

RADIO ADVERTISING

T.V ADVERTISING

YOUTUBE – SKIP ABLE ADS

IAB Studyon Ad spend by companyThrough various media

54%of all digital advertising isn’t Seen !!

30

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A Trust Worthy MediumDon't Trust Trust

1995 – WWW Born1996 – Nokia with web access 1997 – Google,

Blogging 2000 – Mobile Ads

2003 – My space, Linkedin, Facebook (H)

2004 – Online Videos & Broadband

2006 - Twitter

2007 – Tumblr, iphone, Location (ON)

2009 – TAP HERE ads

2010 – Online Newspapers , ipad, pintrest

2011 – Google+

2012 – Smart TV household story

Timeline OfDigital Advertising

2000 - ADWORDS

2001 – POP UP’S & POP UNDER ADS

2006 - YOUTUBE ADVERTISING

LANDING PAGE

2007 – BEHAVIOUR BASED ADVERTISING

FACEBOOK REACH!

60%

62%

77%B2C companies, say they acquired new customers via facebook.

marketers, believe social media is crucial.

fortune 500 companies, have facebook page.

LIKES LEADS TO PURCHASE

51% Are more likely to purchase the product after a

A PURCHASE FOLLOWED BY A LIKE

55%

45%

A SUCCESSFUL BRAND PAGE

Interaction Wall Post & Comments

Engaging Contents Video, Picture & Exclusive Offers

WHY FACEBOOK?

Average 130 Friends

Likes 80 Pages

PRINT ADS – NEWSPAPERS AND FLIERS

WHAT AM I SELLING?

IT’S NOT JOHNSON & JOHNSON..!!!

Your Ad Here

HOW TO SELL YOURSELF – STEVE JOBS

REACH PEOPLE

SELL DREAMS

CREATE TWITTER-FRIENDLY HEADLINES

STICK TO THE RULE OF THREE

STRIVE FOR SIMPLICITY

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Thank You