M A K E Y O U R N E T W O R K S M A R T E R

All time highJanuary-June 2005

Ray Mauritsson, CEO

Technology shift is accelerating

First half, 2005 Highlights

Total growth, +25 % Continued growth within Video, +48 % Increased sales in all regions Strong partnerships Video generation shift completed

Financial performance: first half, 2005

Net sales: SEK 401 M (320) Operating profit: SEK 55 M (3) Profit before tax: SEK 55 M (3)

Note: 2004 figures IFRS adjusted

Q2, 2005 Highlights

Total growth, +35 % Continued growth within Video Strong video market development Small and midsized orders

Financial performance: Q2, 2005

Netsales 226 Mkr (168) Video growth 59%

020406080

100120140160180200220240

Q1-2004

Q2-2004

Q3-2004

Q4-2004

Q1-2005

Q2-2005

Other Video

EBIT by quarter

-10-505

1015202530354045

Q1 -04

Q2 -04

Q3 -04

Q4 -04

Q1-05 Q2-05

Mkr

Q2-05: Gross margin:

55,2 % (51,7 %) Operating margin:

18,3 % (5,0 %) Profit margin:

18,3 % (4,9 %)

Note: 2004 figures IFRS adjusted

Sales Q2, 2005

Print16 %Print16 %

Video81 %Video81 %

Other2 %

Other2 %

Americas37 %

Americas37 %

EMEA46 %

EMEA46 %

Asia17 %Asia17 %

Scan 1 %

Scan 1 %

Global distribution and sales

Axis

ResellersSystem

integrators

End user

Distributors

Channel Partner Program

Visibility on Axis web Access to Partner Pages PR opportunities Participation in sales

incentives Sales/marketing tools Prioritized technical support Access to Axis Academy

AXIS Academy

The program is a way to further invest in our relation with our partners.

400 system integrators participated during the first six month

Strong partnership with a distributor

“We know that many of our resellers wouldlike the opportunity to develop their business in the network market – this agreement presents them with that opportunity.”

Lee Perkins , General Manager, Computer 2000

Strong partnership with system integrators

"Network video is one of the fastest growing and most important technologies in the industry. It was a natural choice for us to join Axis’ partner program because it puts us on the leading edge of the market.“

Dan Moceri, CEO of Convergint Technologies

Broad product portfolio

Customer segments

Retail

Bank Transportation

Government Education

Industrial

Customer case – FFL, UK

“What is most important is that we now have a system which we know is

capable of growing with us and serving our needs long into the future. It´s effectively future-proofed which is

important when you are making an investment of this kind.

~ Mark Matthews,

Managing director of FFL Limited

Outlook 2005

Outlook 2005 Proceed the development

of partnerships An aggressive product

road map Continued strong video

growth