Post on 20-Aug-2015
transcript
Google Updates Panda and Payday LoansKenny DaviesContent optimisation specialist
@kenny_davies
What does Panda do?
If a site has thin, similar, duplicate content, and/or any “SEO pages” it will be at a high risk of getting a penalty in this and future Panda updates.
If duplicate content exists, I recommend adding more value to it. No two pages should have similar content, but if they do, combine the pages into one high value page.
Panda 4.0
• Panda 4.0, is a huge
update to the algorithm
with around 7.5% impact
on English queries
• Panda as Mentioned by
Cutts a few months back
will help more sites
recover.
More Panda
• Google's numbering scheme suggests that Panda 4.0 is a major update, which means that it is both an algorithmic update and a data refresh.
• We should expect rankings to fluctuate - keep an eye on analytics and SEMRush
eBay lost out… • Why the drop?
• Category pages, this will become increasingly more important on e commerce sites
Payday Loans 2.0
This is the second version of the Payday Loan Algorithm, and it takes action towards websites that contain spammy keywords like: ● “payday loans,” ● adult themed/pornographic keywords and ● other spammy keywords.It only impacted 0.2% of English queries, any Payday loan clients should be checked.
For more detail about how Google’s latest Panda 4.0 update affects you, read the blog
post below:
All you need to know about the new Google algorithm Panda 4.0
@kenny_davies