VALUE PROPOSI-

TION

CUSTOMERS

CUSTOMER INSIGHTS & ENABLING TECHNOLOGIES

RELATIONSHIPS

Building a Sustainable Business Model

CHANNELS

Janssen Healthcare InnovationAccelerating the transformation of J&J from a healthcare productcompany to a health carecompany

November 2013 PHGB/NPR/0213/0077h Janssen Healthcare Innovation

EnablingTechnologies

Janssen Healthcare Innovation

Integrated CareBusinesses

The challenge of medication adherence

50% not takingprescribed

medication asdirected

Adherence to Long-Term Therapies, Evidence for Action, World Health Organization, 2003

$100 billion

in the U.S. alone

Annual Cost of Poor Adherence

Osterberg L & Blaschke T (Aug 2005). Adherence to medication. New England Journal of Medicine, 353: 487-97.

U.S.: 262,000 downloadsUK: April 2014DE: Summer 2014

Janssen Healthcare Innovation

PRODUCTS

&

SERVICES

CUSTOMERS

TRUST

OMNICHANNEL

• acct. mgrs• DTC• partnerships

• unbranded• data source

consumer-focused

• free• any phone

Consumer-focused business model

Janssen Healthcare Innovation

encourage people to take ownership of their treatment and health

Janssen Healthcare InnovationNovember 2013 PHGB/NPR/0213/0077h

Allan Bowyerabowyer@its.jnj.com

@abowy

Backup

Health Services Spending: Adherent vs Non-Adherent

-10000

-8000

-6000

-4000

-2000

0

2000

Rxspending

Medicalspending

Total HCspending

Congestive heartfailure

Diabetes

Hypertension

Dyslipidemia

Cost

(USD

) /p

erso

n/

year

Roebuck et al, ‘Impact of medication adherence on absenteeism and short-term disability for five chronic diseases.’