Web 2.0: An Introduction…

David Smith, Business Innovations Manager

David.smith@cabi.org

Earthrise - Apollo 8Taken by: Frank Borman, Jim

Lovell and William Anders

December 1968

“The vast loneliness is awe-inspiring and it makes you realize just what you have back there on Earth." Jim Lovell

http://grin.hq.nasa.gov/ABSTRACTS/GPN-2001-000009.html

Bleeding Edge late 90s: Netscape 3.01

The Start of Amazon.com

Yahoo - January 1997

Hand coded HTML

Enough of the perspective!

● Q) What is Web 2.0?

● A) Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects…

Erm… What on earth does that mean?Q) What is web 2.0?

A) The web is a platform (for the delivery of services)

A) (Your/Our) Data is the ‘Intel Inside’ – control it!

A) Data remixing and transformation

A) Harnessing collective intelligence – Architecting Participation – the more people use it the better it gets

The previous slide was written in Martian – please can I have some examples?

Yes – that is what today is all about!