Katie LairdSchipul - The Web Marketing Companyklaird@schipul.comwww.schipul.com // www.happykatie.com

‘Oh crap, the marketing girl has a Blog’ How to Blog Forward and never look back

http://flickr.com/photos/eschipul/297620740/in/set-72157594171254551/

What we’ll talk about...

• Look within for the passion you need

• Blogging life with Schipul

• Personal branding and why it’s cool

Blogging for Business, Blogging for the People

When they hired me…

They had no idea what they were in

for…

Happykatie!

... but they got one heck of a hyper employee!passionate

Who are YOUR biggest internal Blogger fans?

Meet Schipul - The Web Marketing Company

www.tendenci.com www.schipul.com

To connect and organize the world’s people. Do good.

Tendenci Software Blog (the geeky)http://blog.tendenci.com

Training and Webinar scheduling

Group funding requests

Software Tips and Tricks

http://flickr.com/photos/mewtate/512269687/

Sometimes Blogging means making lemonade - FAST!

‘Security Comes First’

In the face of potential crisis:• Be painfully open• Transparency• FAST• Publically appreciative / apologetic

A crisis is not the time to start a Blog, but it’s a darn great time to already have one.

http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.html

“Within 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog… This rapid, public response exemplifies a company who seeks to protect their brand, customer and end user…”

The Happy Ending…

The SEM Blog (the brainy)www.thesemblog.com

Nifty how-to’s and instructional posts

Training and service announcements

Industry news and geek gossip

Good enough to steal?

http://www.themediaslut.com/2008/02/932

http://www.thesemblog.com/2007/12/social-media-my.html

http://www.imediaconnection.com/content/18417.asp

Qualified traffic is good – link regularly, link well

http://flickr.com/photos/poagao/367128550/

The CEO Blog (hey Ed!)www.brandtobedetermined.com

Thoughts on biz and economy

PR and community shout outs

Just for fun / random Ed

Let’s get personal.

http://flickr.com/photos/geekette/212455285/

Personal Brands (the *sometimes* silly)www.schipul.com/personalbrands

We are our own brand and represent another

Let’s review…

• Discover your people’s talents• Find your Blog’s true purpose

and work it, work it , work it• Grow your personal brands

Growing business with Blogs and your people

http://flickr.com/photos/eschipul/2129251703/

Thanks!

Katie LairdSchipul – The Web Marketing Company

www.schipul.com / www.tendenci.com (281) 497.6567, ext. 519

Email: klaird@schipul.com Personal brand: www.schipul.com/happykatie

Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie

Find my slides at: www.slideshare.net/happykatie