The Social Election – 2010 Federal Election Insights

SMC Sydney

1. The Situational Analysis

The Social Election

• We used Radian6 to monitor and listen

• A real-time finger on the social pulse across Twitter, Facebook, YouTube and other online sources

• We rated the Twitter sentiment with humans (and not bots)

• We analysed the insights to include environment factors

http://thesocialelection.amnesiarazorfish.com.au

And, we even had Julia tweet us!

2. Winners, losers and the fakes

The story overall

http://thesocialelection.amnesiarazorfish.com.au/infoporn/

3. Top Topics

What people talked about

1. Climate change2. NBN3. Immigration4. Boat people5. Economy

vs seeded topics

Boat people

Trending topics

4. The social learnings

The role of social media

Throughout the campaign period, the social data indicated it would be close.

In the last week, we saw the sentiment sitting just 0.1% in favour of Labor.

The game-changer

There was a significant peak in positive sentiment towards Labor’s NBN policy.

But so what?

If they were listening, the Liberals should have known it would be a game changer, before the negotiations with the Amigos.

The lesson?

Having a finger on the pulse of what your customers are saying, how they’re saying it, and where, can give you the critical insight allowing you to stay ahead.

5. Questions?

Karalee EvansSocial Strategy Manager, Amnesia Razorfish

e: karalee.evans@amnesia.com.au t: @karalee_