Post on 10-Apr-2018
transcript
8/8/2019 amrit trng
1/22
Consumer behavior towardsConsumer behavior towardsElectric Scooter atElectric Scooter at DoonDoon
Scooter IndiaScooter India
AmritAmrit PalPal KaurKaur
Roll no.704Roll no.704
8/8/2019 amrit trng
2/22
Introduction to projectIntroduction to project
It includes studying what consumers consider
while purchasing electric scooter, what is
source of information, who influence them topurchase electric scooter, for what purpose
they purchase electric scooter, are consumer
satisfied with the electric scooters
performance.
8/8/2019 amrit trng
3/22
Introduction to TwoIntroduction to Two--Wheeler IndustryWheeler Industry Two-Wheeler industry is one of the largest industries in the
automobile sector of global market
The Two-Wheeler (2W) industry has shown a healthy volume
growth of 21.9% during the period April-January 2010.
According to a new study entitled Electric Two-Wheeler
Vehicles Pike Research is forecasting that more than 466million electric bicycles and motorcycles and scooters will be
sold worldwide during the period from 2010 to 2016.
The annual global motorcycle market is currently around 80
million units a year , this anticipated explosion in electric
vehicle demand could double the size of the two wheeler
market.
8/8/2019 amrit trng
4/22
Trend in Two Wheeler Volumes by CategoryTrend in Two Wheeler Volumes by Category
8/8/2019 amrit trng
5/22
CompetitorsCompetitors
Model: TVS Teenz Electric
Manufacturer: TVS
Model: Hero Maxi
Manufacturer: Hero Electric, Ultra Motors
8/8/2019 amrit trng
6/22
Doon Scooter India (DSI)
8/8/2019 amrit trng
7/22
8/8/2019 amrit trng
8/22
DOON SCOOTER INDIA(DSI) is formed withentrepreneurship skills of Chairman Mr. Ranjan
Chawla, Managing Director Mr. Rajeev Sachar.
Vision is to make India as greener earth by
contributing knowledge, experiences and efforts byintroducing cleaner energy products.
DSI offers Electric Scooter with high performance,
great design, cost-effective and dependability which
suits from college and graduate students, to suburban
riders
8/8/2019 amrit trng
9/22
Speed: 25 Km/ Hour
Range:70 Km/ CHARGE
VEHICLE weight :84 Kg
Battery type: Lead Acid Dry
Battery
Operating voltage: 250 W
Battery capacity:48V / 20 AH
8/8/2019 amrit trng
10/22
FeaturesFeatures::
-Cost .10paise Per Km.- Rechargeable Battery- Pollution Free- Easy Start- No Petrol-No License
- No registration
- Comfortable Seat- Big dickey- Strong body
8/8/2019 amrit trng
11/22
Introduction to Consumer BehaviorIntroduction to Consumer Behavior
Consumer behavior is the study of when, why, how,and where people do or do not buyproduct.
It blends elements frompsychology, sociology,
anthropology and economics. It attempts to understand the buyer decision making
process, both individually and in groups.
It also tries to assess influences on the consumerfrom
groups such as family, friends, reference groups, andsociety in general.
8/8/2019 amrit trng
12/22
Overall Model of Consumer BehaviorOverall Model of Consumer Behavior
Self-Concept&
Learning
Decision ProcessesExternal Influences
Internal Influences
CultureSubcultureDemographics
Social statusReference groups
Family
Marketing Activities
Perception
Learning
MemoryMotives
Personality
Emotions
Attitudes
Need Recognition
Information Search
Alt Eval & Selection
Outlet select & Purchase
Postpurchase
Processes
8/8/2019 amrit trng
13/22
OBJECTIVES OF STUDYOBJECTIVES OF STUDY
1. To know consumer decision making process for
purchase of electric scooter
2. To find out the factors consumers consider while
purchasing the e-scooter.
3. To study the customer satisfaction level.
8/8/2019 amrit trng
14/22
Research MethodologyResearch Methodology
Research methodology is a way to systematically
solve the research problem. It is used in studying
the research problem along with the logic behind it.
It includes
a) Research design : Descriptive research design is
used
b) Scope of study: The scope of study is limited to the
users of e-scooter, residing in Chandigarh, Mohali
& Panchkula
8/8/2019 amrit trng
15/22
Research MethodologyResearch Methodology
c) Data collection sources & methods:Primary Data: Collected using survey method & toolused was questionnaire.
Secondary data: Collected from internet, Magazine,company brochures.
d) Sampling Plan:
Sampling procedure: Non probability sampling
Sampling technique: Judgment
Sampling unit: Individual (consumer using e-scooter)
Sampling size: 60 individuals
8/8/2019 amrit trng
16/22
Finding and analysis(objective1)Finding and analysis(objective1)To know consumer decision making process forTo know consumer decision making process for
purchase of electric scooterpurchase of electric scooter
1. 45 % respondents purchase e- scooter for transport,
42% for convenience, 13% for status.
2. 37% respondents get information about e- scooterfrom friends & neighbors, 20% from advertisement,
18% from internet, 13 % from family, 8 % from
dealers, 4% from sales executive.
3. 33% respondents get influenced by friends &neighbors, 27 % by sales executive, 24 % by dealer,
16 % by family to purchase e-scooter.
8/8/2019 amrit trng
17/22
Finding and analysis(objective2)Finding and analysis(objective2)To find out the factors consumer consider whileTo find out the factors consumer consider while
purchasing the epurchasing the e--scooterscooterFactor Considered during purchase
Running cost 30%
Battery 26%
Market price 15%
Looks 10%
Comfort while riding 9%
Easy start 5%
Shocker 5%
8/8/2019 amrit trng
18/22
Finding and analysis(objective3)Finding and analysis(objective3)To study the customer satisfaction levelTo study the customer satisfaction level
Factors HS S NS
ND
D HD
Price 37 37 25 1 -
Mileage 13 70 17 - -
Battery 23 43 20 12 2
Looks 17 53 23 7 -
Motor 13 18 43 26 -
HS Highly
satisfied
S Satisfied
NS ND Neither
satisfied nor
dissatisfied
D DissatisfiedND Neither
dissatisfied
8/8/2019 amrit trng
19/22
Other FindingsOther Findings In this sample 55% respondents are male & 45 % are female.
50 % respondents are in age group of 15-25 years & 23 %
respondents are in age group of 25-45 years & 15 % are
below 15 years & 12 % respondents are above 45 years .
53 % respondents are students, 22 % are employees , 20 % are
businessmen & 5 % are housewives
90 % respondents are in favour and 10 % are against the e-
scooter is better then ordinary two wheeler.
52 % respondents had done the cash payment & 48 %
respondents used the credit mode of payment.
8/8/2019 amrit trng
20/22
Limitations of studyLimitations of study
The perception level of the respondents.
Availability of documents as sources of secondaryinformation.
Reliability of information collected from various public
information sources such as magazines and website. Respondents are not willing to fill the questionnaire.
Some of the respondents refuse to give the importantinformation best known to them.
8/8/2019 amrit trng
21/22
ConclusionConclusion
This research identified and evaluated theconsumer perception toward various factors
about electric scooter. Here most of the
respondents are consider the price, runningcost and the battery while purchasing a new
scooter. But the motor is one of the factor
which is effected the sales of electric scooter
because its performance is not good.
8/8/2019 amrit trng
22/22
SUGGESTIONSSUGGESTIONS
On the basis of this study, the following suggestions have beenmade to make the help in sales of electric Scooter moreeffective: -
There is need to bring more awareness of various others
feature of Electric Scooter brings to a consumer mind byproviding them vouchers and literatures in different regionallanguages.
There should be free, fair, justified and honest competitionamongst the various electric Scooter companies.
Manufacturer/dealer should be given timely information of thegovernments changed policies regarding two wheeler sector.