Amul types of strtegy

Post on 01-Nov-2014

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amul ppt

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Corporate level strategy

Stability strategy

Expansion

strategyRetrenchment

strategy

Combination

strategy

Types of strategies.

Strategies adopted by amul company

1. Product development strategy2. Diversification strategy3. Finance strategy4. Purchase strategy5. Advertising strategy

Product development strategy.

• Milk. milk

cheese

Butter.

Ice- cream

Diversification strategy of amul

Finance strategy of amul

Purchase strategy of amul

Advertising strategy of amul