Amul

transcript

AmulTHE TASTE OF INDIA

Srinivas Mittapelli 29

Nitesh Patil 38

Rakesh Iyer 16

Members

About Formation of Amul

Key People in Amul

Introduction

Bread SpreadsAmul Butter, Amul Lite, Delicious Table Margarine (Or Butter substitute)

Milk Drinks Amul Kool Milk shake, Amul Kool, Amul Kool Café, Kool Koko, Nutramul

Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk, Amul Kool Flavoured Tetra Pack, Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai

Powder MilkAmul Spray Infant milk Food, Amul Instant Full Cream Milk Powder, Sagar Skimmed Milk Powder, Sagar tea Coffee whitener

Products

http://www.google.co.in/imgres?imgurl=http://www.indiadaily.org/images/r_amul_cheese.jpg&imgrefurl=http://picsicio.us/keyword/amul%20dairy%20products/&usg=__91VvMVP474_lHpx5Npn-ViLTtlQ=&h=215&w=216&sz=12&hl=en&start=5&sig2=MMo1rf1uDu4ynPwwk-0qQQ&zoom=1&tbnid=5WK54q2-JonWtM:&tbnh=107&tbnw=107&ei=6fqrTNa-BYzovQPH9NzyBg&prev=/images?q=amul+products&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://www.businesswireindia.com/attachments/Munna_Pack.jpg&imgrefurl=http://www.businesswireindia.com/pressrelease.asp?b2mid=13100&usg=__oRaYFf4OzPm0bE451ysdH3J7AY0=&h=812&w=1000&sz=76&hl=en&start=11&sig2=MLd9GbFigPAfQvIqdkw5Lg&zoom=1&tbnid=6jPlFMqBGTjdnM:&tbnh=121&tbnw=149&ei=6fqrTNa-BYzovQPH9NzyBg&prev=/images?q=amul+products&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://www.businesswireindia.com/attachments/SI_Vanilla_3_packs.jpg&imgrefurl=http://www.andhranews.net/india/2007/January/16-Amul-Launches-India.asp&usg=__OmjLtrhop4PvWB6QU2Ob0Ar2X8g=&h=270&w=680&sz=54&hl=en&start=7&sig2=bNkXCEXR0JIUSmi0SOTpyA&zoom=1&tbnid=57-VIF6s_ODR0M:&tbnh=55&tbnw=139&ei=6fqrTNa-BYzovQPH9NzyBg&prev=/images?q=amul+products&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://www.surfacehosting.com/banasdairy/images/brand.jpg&imgrefurl=http://www.surfacehosting.com/banasdairy/&usg=__ZP2G_5uaUK7LkCddAOGz_li6C2o=&h=168&w=215&sz=15&hl=en&start=13&sig2=-5k_bJ8aA8U_mnONqdnSQQ&zoom=1&tbnid=TT7ax1pBXAeQvM:&tbnh=83&tbnw=106&ei=6fqrTNa-BYzovQPH9NzyBg&prev=/images?q=amul+products&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://www.hindu.com/2008/01/27/images/2008012750370201.jpg&imgrefurl=http://www.sankalpindia.net/drupal/government-policies&usg=__vNKI4kCgRQ0O0v_gQ_FYa7YaPbI=&h=318&w=345&sz=35&hl=en&start=24&sig2=TdA0Qa6Zy5Mwgj8-6RHihg&zoom=1&tbnid=KefVujhmTbmIgM:&tbnh=111&tbnw=120&ei=TPurTIOJOoOWvAOfhcTtBg&prev=/images?q=amul+products&start=20&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://www.businesswireindia.com/attachments/Pic_2(22).jpg&imgrefurl=http://www.businesswireindia.com/PressRelease.asp?b2mid=13071&usg=__kdsWK7KXxMGcUORc_8xArnllAvc=&h=1472&w=1106&sz=176&hl=en&start=27&sig2=N8J6T-shWIcm2EswKhYxAQ&zoom=1&tbnid=KDNtDQjhMtF-DM:&tbnh=150&tbnw=113&ei=TPurTIOJOoOWvAOfhcTtBg&prev=/images?q=amul+products&start=20&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://www.hirahalalfoods.com/images/amul-ghee.jpg&imgrefurl=http://www.hirahalalfoods.com/index.php?main_page=products_new&disp_order=4&usg=__ZXhgVtxmXMP6wqcYtiEwXlFHyJA=&h=640&w=480&sz=41&hl=en&start=44&sig2=iqlEDNpTYTt-RdWktPvFMQ&zoom=1&tbnid=fmxJItfRdrqXJM:&tbnh=137&tbnw=103&ei=DfyrTLfwFoagvgOioJDxBg&prev=/images?q=amul+products&start=40&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.co.in/imgres?imgurl=http://img.en.china.cn/0/0,0,402,622,540,540,ea2dac4a.jpg&imgrefurl=http://detail.en.china.cn/provide/detail,1001243168.html&usg=___od5mvdCTaVmuzuFTWbdCVUunqs=&h=540&w=540&sz=33&hl=en&start=56&sig2=6zX1TGakZkSPayRcPW5pyA&zoom=1&tbnid=2VSCdlwqYgJkCM:&tbnh=132&tbnw=132&ei=DfyrTLfwFoagvgOioJDxBg&prev=/images?q=amul+products&start=40&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

Fresh MilkAmul Fresh Milk, Amul Gold Milk, Amul Taaza Double toned Milk, Amul lite slim and trimmed milk, Amul Fresh Cream, Amul Shakti Toned Milk, Amul Calci+, Amul butter Milk

CheeseAmul Pasteurised Processed Cheese, Amul cheese Spread, Amul Emmental Cheese, Amul Pizza Mozzarella Cheese, Gouda Cheese

For CookingAmul Sagar Pure Ghee, Cooking Butter, Amul Malai Paneer, Utterly Delicious Pizza, Mithai Mate, Masti Dahi, Pro – Biotic Dahi,

DessertsAmul Ice Creams, Amul Shrikhand, Amul Mithaee Gulab Jamuns, Gulab Chocolates, Amul Basundi, Amul Yogi Yoghurt

Health Drink

Nutramul, Amul Shakti Health Food Drink

What is Market Segmentation?

Market Segmentation

Young

Children

Urban Family

Interest

Segmentation Of Milk Drinks

What is targeting?

Target Market

Targeting Of Milk Drinks

Define The Segments

Define the Targets

Target audience

description

List the benefits of the

product

Amul has targeted their milk products to various segments of the market.

Products Like Nutramul Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk are targeted for the Kids aged 4-16 specially school going.

Products such as Amul Kool Milk shake, Amul Kool, Amul Kool Café, Kool Koko, Nutramul Energy Drink, are mainly targeted for the College going young people.

Where as products such as Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai are targeted in specific season.

What is Market positioning?

Market Positioning

Amul Milk has positioned it self as a helthy substitute for the Soft Drink (Carbonated Drinks).

Ready to serve Milk Products (Amul Kool) Position in the beverages market with the

introduction of milk shake. Brings goodness of Coca (Chocolate and

Coffee) all the year around. Different packaging is meant to attract

generation Y.

Market Positioning Of Amul Milk Products

The Taste Of India

Value

Kids

Amul Kool Chocolate MilkNutramul Energy DrinkAmul Kool Millk Shaake

Women Amul Calci +

Youth Amul Shredded Pizza Cheese * Amul Emmental Cheese

Health Conscious NutramulAmul Shakti

Thank You

Amul

Documents