Market Research

Competitors

My final collection will target consumers with a contempory image.They are up to date with fashion, art, technology and politics.Analysis of Dover Sreet Market has enabled me to identify designersof similar clientelle. These are: Alexander McQueen Christopher Kane Christopher Kane Comme des Garcons Gareth Pugh Giles Deacon Hussein Chalayan Junya Watanabe Lanvin Maison Martin Margiela Maison Martin Margiela Yohi Yamamoto

Internationally these designers collections are stocked in department stores such as: Barneys New York Bergdorf Goodman Nordstrom Neiman Marcus Neiman Marcus Saks Fitlh Avenue Opening Ceremony Project No.8 Jeoffrey New York IFCapital Cities: New York New York Tokyo Paris Milan

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Look 1: Technophile

Look 2: Technophile

Look 3: Typeguide

Look 4 - Technophobe

Technical Development

Technophilia AW 2010/11