Post on 16-Aug-2015
transcript
AN AGILE APPROACH TO CONTENT
Last updated May 2015
RICHARD PROWSE
IWMW15
THE UNIVERSITY OF BATH DIGITAL TEAM
BATH’S DIGITAL PRINCIPLES
• Put users’ needs first • Make decisions based on data • Release iteratively and often • Keep things simple and consistent • Provide ongoing support • Work in the open
ROSS FERGUSON: DELIVERING A DIGITAL STRATEGY FOR THE UNIVERSITY OF BATH
WHAT IS AGILE?
WATERFALL
AGILE
PROJECT TIMELINE
DESIGNDISCOVER DEVELOP TEST
TEST
ITERATION 1 ITERATION 2 ITERATION 3
DELIVER
DELIVER
SPRINT 1 SPRINT 2
DELIVER
DISCOVERTEST
DESIGNDEVELOP DESIGNDEVELOP
DISCOVER
DELIVER
DESIGNDEVELOP
DISCOVERTEST
CONTENT STRATEGY
Content strategy is a roadmap that guides content development. Agile is a way to deliver that vision
AGILE CONTENT
AGILE CONTENT:
applying agile techniques to the planning, creation, publishing and governance of digital content.
AGILE CONTENT MANIFESTO
MARLI MESIBOV: OUT OF THE SILOS AND INTO THE FARM
•Adapt to agile methodology •Build intuitive user experiences •Develop usable guidelines and strategies •Increase cross-team collaboration
PLANNING
DISCOVERY
USER STORIES
HOW TO RUN A USER STORY WORKSHOP
•Invite members of the sprint team •Explain why you’ve come together •How the workshop will run •How to write a user story
As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath
HOW TO WRITE A USER STORY
As a <role> I want to <goal> So that <benefit>
BATH
�I
As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath
HOW TO WRITE A USER STORY
As a <role> I want to <goal> So that <benefit>
BATH
�I
User stories help us to put people at the heart of bath.ac.uk and create content which meets their needs.
CREATION & PUBLISHING
SPRINTS
ONE TEAM DIFFERENT
DISCIPLINES
HOW TO SPRINT
•Organise a planning meeting •Create a task board •Hold daily stand-ups •And a retrospective at the end.
A TYPICAL SPRINT TEAM
HEAD OF DIGITAL DEVELOPER EDITOR-IN-CHIEF EDITOR CONTENT PRODUCER
SUBJECT EXPERT
+
PRODUCT-LED
DIGITAL TEAM DEPARTMENT
TECHNICALARCHITECT
DELIVERY MANAGERPRODUCT OWNER
A TYPICAL SPRINT TEAM
HEAD OF DIGITAL DEVELOPER EDITOR-IN-CHIEF EDITOR CONTENT PRODUCER
SUBJECT EXPERT
+
PRODUCT-LED
DIGITAL TEAM DEPARTMENT
CONTENT-LED
DIGITAL TEAM
DELIVERY MANAGERPRODUCT OWNER PRODUCT OWNER
Sprints allow us to develop content quickly and help to make sure we continually improve people’s experience.
PAIR WRITING
GOVERNANCE
DEVELOPING USABLE GUIDELINES AND
STRATEGIES
Publishers are people too.
RICHARD PROWSE: VIDEO GUIDELINES FOR CONTENT CREATORS UNIVERSITY OF BATH STYLE GUIDE
GUIDELINES
UNIVERSITY OF BATH’S EDITORIAL CALENDAR FOR FIRST YEAR UNDERGRADUATE STUDENTS IN FLOW
TOOLS
EXAMPLES
THE FINAL ITERATION OF THE CHANCELLORS INSTALLATION PAGE
MINIMUM VIABLE PRODUCTS (MVPS)
WWW.BATH.AC.UK/IRO - THE FIRST ITERATION OF THE INTERNATIONAL RELATIONS OFFICE SECTION
MINIMUM VIABLE PRODUCTS (MVPS)
BATH.AC.UK/ALUMNI – LANDING PAGE
INTUITIVE USER EXPERIENCES
PUBLISHING INTERFACE FOR THE PROSPECTUS ALPHA
INTUITIVE USER EXPERIENCES
ALPHA.BATH.AC.UK – HOME AND SUBJECT LANDING PAGE
ALPHA.BATH.AC.UK
Agile is hard work. It requires practice and discipline.
Q&A
Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past 10 years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.
RICHARD PROWSE
@RICHPROWSE
CONTENTBEAR.CO.UK
WWW.LINKEDIN.COM/IN/RICHPROWSE
R.W.PROWSE@BATH.AC.UK
FURTHER READING