Post on 06-May-2015
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Journalism 2.0
An Editor’s Guide in the Digital Age
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Mark Briggs | Journalism 2.0
Journalism 2.0 2
Journalism 2.0
New skills
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➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio
➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts➡ Post stories online
Journalism 2.0
New skills
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➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio
➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts➡ Post stories online
➡ Edit audio➡ Shoot video➡ Edit video
➡ Build photo galleries➡ Build audio slideshows➡ Lay out web pages
➡ Send out SMS news alerts➡ Choose lede story for web site➡ Help develop Google map➡ Acquire, clean up database➡ Solicit reader photos, help upload
➡ Manage reader-submitted stories ➡ Edit reader-submitted blog posts➡ Help develop user interface for database
Journalism 2.0
New skills
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➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio
➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts➡ Post stories online
➡ Edit audio➡ Shoot video➡ Edit video
➡ Build photo galleries➡ Build audio slideshows➡ Lay out web pages
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Why?
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Journalism 2.0 4
Journalism 2.0
New Information Ecosystem
✦ Participatory anduser generated media
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Journalism 2.0
New Information Ecosystem
✦ Participatory anduser generated media
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✦ Networked conversations produce a flood of new information
Journalism 2.0
New Information Ecosystem
✦ Participatory anduser generated media
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✦ It’s a mobile,global world
✦ Networked conversations produce a flood of new information
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Journalism 2.0 5
Join or ... ?
Journalism 2.0
Global Interconnectedness
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Journalism 2.0
Global Interconnectedness
✦ Information/Data Everywhere
✦ Automation of Data Feeds
✦ Multiple Display Points
✦ Multiple Audience/Brand Interaction Points
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Journalism 2.0
Participatory Media
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Journalism 2.0
Participatory Media
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✦ Media is Everywhere
✦ 1-10-100 Rule*
✦ 1 Creator
✦ 10 Synthesizers
✦ 100 Consumers
✦ Fluid changes in media participation from Creator to Synthesizer to Consumer
* via Bradley Horowitz, Yahoo
Journalism 2.0
Core resources
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Journalism 2.0
Core resources
If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit.
- Lawrence Lessig
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Eye on the Future 9
Eye on the Future
Social Capital
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✦ “The advantage created by a person’s location in a structure of relationships”
✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication
✦ Leveraging networks to build the brand
✦ Trust guides - the importance of transparency
Journalism 2.0
Editor
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Journalism 2.0
Editor
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Journalism 2.0
Editor
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Reach beyond any single medium
Beyond standard fare of staff, news services
Facilitate an interactive information exchange
Navigator
Journalism 2.0
Questions in the era of overload
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Journalism 2.0
Questions in the era of overload - Matt Thompson
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Journalism 2.0
Questions in the era of overload - Matt Thompson
1. Are we making our community feel better-informed or merely distracted?
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Journalism 2.0
Questions in the era of overload - Matt Thompson
1. Are we making our community feel better-informed or merely distracted?
2. Will our coverage find its audience where and when they’re ready for it?
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Journalism 2.0
Questions in the era of overload - Matt Thompson
1. Are we making our community feel better-informed or merely distracted?
2. Will our coverage find its audience where and when they’re ready for it?
3. Are we synthesizing information, or merely aggregating it?
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Journalism 2.0
Questions in the era of overload - Matt Thompson
1. Are we making our community feel better-informed or merely distracted?
2. Will our coverage find its audience where and when they’re ready for it?
3. Are we synthesizing information, or merely aggregating it?
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Journalism 2.0
Supply and Demand
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Journalism 2.0
Supply and Demand
News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience.
- Rob Barrett, LATimes.com
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Journalism 2.0
Information overload
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Journalism 2.0
Information overload
“There is no such thing as information overload, there is only filter failure.”
- Clay Shirky
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Journalism 2.0
User generated content14
Journalism 2.0
User generated content14
Journalism 2.0
User generated content14
Journalism 2.0
User generated content14
Journalism 2.0
Hyperlocal15
Journalism 2.0
Hyperlocal15
Journalism 2.0
Hyperlocal15
Journalism 2.0
New models16
Journalism 2.0
New models16
Link journalism
Journalism 2.0
New models16
Link journalism
Mash-ups
Journalism 2.0
New models16
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The hunter-gatherer model of journalism is no longer sufficient. Citizens can do their own hunting and gathering on the Internet. What they need is somebody to add value to that information by processing it – digesting it, organizing it, making it usable.
- Phil MeyerAuthor, The Vanishing Newspaper
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Making Journalism Marketable
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Making Marketable Journalism
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1. Make smart content choices based on markets
Making Marketable Journalism
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1. Make smart content choices based on markets
2. Treat markets as conversations
Making Marketable Journalism
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1. Make smart content choices based on markets
2. Treat markets as conversations
3. Publish, then filter
Making Marketable Journalism
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1. Make smart content choices based on markets
2. Treat markets as conversations
3. Publish, then filter
4. Provide a layer of journalism on top
Making Marketable Journalism
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1. Make smart content choices based on markets
2. Treat markets as conversations
3. Publish, then filter
4. Provide a layer of journalism on top
5. Add value
Making Marketable Journalism
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Journalism 2.0 19
Journalism 2.0 19
It’s about people. Not technology.
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Journalism 2.0 20
Mark Briggs | journalism20.com/blogSlides available: www.slideshare.net/mark.briggs
Questions?