3rd Euro-Asian Mountain Resorts Conference 4 - 7 April, 2017, Tbilisi, Georgia

Pascal Roux CEO

pascal.roux@consultingbymdp.com

Mountain Resort Planning:

An Integrated Planning Approach and Illustration of

Good Practices in Developing Mountain Resorts

innovative strategy sustainability

“Innovative Strategies for Sustainable

mountain tourism development”

while the past 50 years…

mature markets

entrepreneurs

dreams

prototypes

easy economy

management

renovation

integration

shaking the trees

…to current trend

development destinations What the shift ?

experience

benchmark

analysis

Lab & Workshops

from scratch & need global overview

key words sustainable

competitive

compatible

integrated

success

politics : goals

investors : interests

operators : dynamism

sustainability is the only reference

Environment

economy is the driver

Economy

Social

politics : the territory first

investors : financing secured

operators : efficiency

maximizing social impacts

minimizing environmental impacts

French alps, Isère department

45% tourism based

Winter Olympic Games 1968

Gross Domestic Product (G.D.P.)

French alps, Savoie department

70% tourism based

Winter Olympic Games 1992

Gross Domestic Product (G.D.P.)

integrated master plan

strategy strategy strategy strategy strategy strategy

why ?

where ?

who ?

when ?

how ?

Master Plan targets to reveal

opportunities

Complexity of a destination

intelligent / aware / agile / holistic

development concept

master plan

business plan

management plan

strategic development documents

development concept

resort vision

summary of the tourism development plan

site development plan

environmental management plan

Master Plan 1/2 urban program

Overall Land Use Plan description,

Development Program Summary, building identification, description, # of floors, total sq. m.

and/or units,

amenities/activities, general

notes,…

Skier and guest services locations and relative sizes

Amenities and activities

Circulation strategy vehicles (shuttles, drop-offs, parking), entry and arrival sequence, pedestrian circulation

Resort servicing, including central receiving, refuse management and maintenance

Emergency services including fire access and potential heliport/medical evacuation

Description of infrastructure strategy water, sewer, power, gas, communications,…

Environmental considerations preservation of scenic view corridors, integration with existing natural features,

facilities and buildings, snow storage,

avalanche protection,

water bodies and setbacks,

geotechnical,

storm water management strategy

Master Plan 2/2 ski area & other leisure activities

Physical Site Inventory

Recreational Program Summary (ski & other multi-season recreational offerings)

Plans for the Winter ski facilities and Summer/Multi-Season recreation

The Winter Plan Ski Lifts & Ski Terrain Specifications

Ski Area Capacity Analysis, Snowmaking coverage

Skier Services Building locations and sizes Seating capacity at each building

Skier Parking and Access

Resort Operations first aid and ski patrol, avalanche control snowmaking storage ponds locations

mechanical & maintenance buildings grooming equipment maintenance building

Infrastructure basic strategy Water Sewer Power Gas communications fuel storage mountain roads

Resort balance of capacities ski lifts, ski terrain, skier services building space, food service seating, parking/transportation

Other items for consideration: integration of snow front, queue areas, milling areas and skier circulation

storm water management strategy erosion control and revegetation strategy

Summer/Multi-Season Plan (similar format as Winter Plan)

Business Plan

strengths, weaknesses, opportunities and threats (SWOT) analysis

action plan

strategic marketing plan

annual capital expenditures

financial feasibility

detailed annual forecast and annual revenue and expense projections

financial and operating cash flow requirements

economic impact assessment

financial plan

Management Plan

valid for the design, financing, construction, operation and management of

Mountain Resort Development Project.

description of the management approach (role of different members)

an organizational chart

staffing plan and employment principles

community outreach and integration plan

Governance !

master plan illustration

Brezovica Resort Development Project / Kosovo

• World-Class Resort: The development and operation of a

year-round destination mountain resort complex offering a broad array of mixed use

services and facilities. The ski resort complex must meet all relevant local, regional

and international standards, including resort-based and destination marketing.

• Maximized Economic Impact: Maximize the local and national economic impact through the effective

medium-term development of the site into a significant full-service destination resort, including year-round activities.

• Minimized Environmental Impact: The development should preserve the natural environment of the

region and apply eco-friendly and sustainable environmental principles.

• Local Community: The Project should minimize displacement and seek to maximize local community participation.

• Private Sector-Led Opportunity: The private operator/developer will be given broad discretion regarding

development concept and master plan. The ISC seeks to make this a stand-alone project, with minimal government financial

involvement.

Development Objectives

• World-Class Resort: The development and operation of a year-round destination mountain resort complex offering a

broad array of mixed use services and facilities. The ski resort complex must meet all relevant local, regional and international

standards, including resort-based and destination marketing.

• Maximized Economic Impact: Maximize the

local and national economic impact through the effective medium-term

development of the site into a significant full-service destination resort,

including year-round activities.

• Minimized Environmental Impact: The development should preserve the natural environment of the

region and apply eco-friendly and sustainable environmental principles.

• Local Community: The Project should minimize displacement and seek to maximize local community participation.

• Private Sector-Led Opportunity: The private operator/developer will be given broad discretion regarding

development concept and master plan. The ISC seeks to make this a stand-alone project, with minimal government financial

involvement.

Development Objectives

• World-Class Resort: The development and operation of a year-round destination mountain resort complex offering a

broad array of mixed use services and facilities. The ski resort complex must meet all relevant local, regional and international

standards, including resort-based and destination marketing.

• Maximized Economic Impact: Maximize the local and national economic impact through the effective

medium-term development of the site into a significant full-service destination resort, including year-round activities.

• Minimized Environmental Impact: The

development should preserve the natural environment of the region and apply eco-

friendly and sustainable environmental principles.

• Local Community: The Project should minimize displacement and seek to maximize local community participation.

• Private Sector-Led Opportunity: The private operator/developer will be given broad discretion regarding

development concept and master plan. The ISC seeks to make this a stand-alone project, with minimal government financial

involvement.

Development Objectives

• World-Class Resort: The development and operation of a year-round destination mountain resort complex offering a

broad array of mixed use services and facilities. The ski resort complex must meet all relevant local, regional and international

standards, including resort-based and destination marketing.

• Maximized Economic Impact: Maximize the local and national economic impact through the effective

medium-term development of the site into a significant full-service destination resort, including year-round activities.

• Minimized Environmental Impact: The development should preserve the natural environment of the region and

apply eco-friendly and sustainable environmental principles.

• Local Community: The Project should minimize

displacement and seek to maximize local community participation.

• Private Sector-Led Opportunity: The private operator/developer will be given broad discretion regarding

development concept and master plan. The ISC seeks to make this a stand-alone project, with minimal government financial

involvement.

Development Objectives

• World-Class Resort: The development and operation of a year-round destination mountain resort complex offering a

broad array of mixed use services and facilities. The ski resort complex must meet all relevant local, regional and international

standards, including resort-based and destination marketing.

• Maximized Economic Impact: Maximize the local and national economic impact through the effective

medium-term development of the site into a significant full-service destination resort, including year-round activities.

• Minimized Environmental Impact: The development should preserve the natural environment of the region and

apply eco-friendly and sustainable environmental principles.

• Local Community: The Project should minimize displacement and seek to maximize local community participation.

• Private Sector-Led Opportunity: The private

operator/developer will be given broad discretion regarding development

concept and master plan. The ISC seeks to make this a stand-alone

project, with minimal government financial involvement.

Development Objectives

development

footprint 3364 ha.

Site Development

Three Development Zones

The Village

Altitude + 1700m

5800 beds

1600 parking stalls

215000 m2

1.5 km length

20 ha surface

The Valley

Altitude + 1050m

Aquapark 5000 m2

2000 parking stalls

215000 m2

7 km to Ski Base

15 minutes Shuttle

The Hamlet

Altitude + 1670m

500 beds

20,000 m2

5 km to Ski Station

15 minutes Shuttle

the

Village

urban

program

BREZOVICA SKI RESORT

Project boundary – Phase 3

year round economy

Attractiveness and services all along

resort

development

phasing

investments

volume and

structures

remain to jump to the next step of

your projects and drive them ahead

and believe in opportunities

3rd Euro-Asian Mountain Resorts Conference 4 - 7 April, 2017, Tbilisi, Georgia

“Just as the comedian should leave them laughing…

…the speaker should leave them thinking.”

Peter Jeff

pascal.roux@consultingbymdp.com

www.consultingbymdp.com