Scott Davis Gary Hirsch

Together, we are:

Feet On Your Rooftops

I’m the DJ.

Gary’s therapper.

Integrity

Creativity

Quality

Outside the boxCustomer satisfaction

Communication

InnovationLeadership

Cutting edge

DiversityCollaboration

Shareholder value

Sustainability

Corporate citizenship

Transparency

Trust

Why bother!?

1.Don’t want to work for an organization with no values

2.Need to differentiate

3.It’s our job

Every now and then, you find a client or organization that wants to be different

New words, new values

A new way of capturing the words

Still just words

Magic happens when the words are turned into meaningful action

So why do we, as marketers, spend so much time crafting words?

When we could be generating action and shaping the stories of those actions?

Bad: Boeing

LeadershipIntegrityQualityCustomer

SatisfactionPeople working

togetherA diverse and

involved teamGood corporate

citizenshipEnhancing

shareholder value

Good: Zappos

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and A Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships With Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

Be Humble

Good: Zappos

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and A Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships With Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

Be Humble

2127 North Albina, Suite 218Portland, Oregon 97227phone: 503.753.5975

www.FromTheRooftops.us