An introduction to identity

Post on 12-Jan-2015

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A brief introduction to Identity design for the second year BA students at the Art & Design school, Bergen (Norway).

transcript

made with love and support

steve@plan-bstudio.com@planbstudio

skype: rockstarlondon+44 7971 207 276

WHO IS STEVE PRICE? IN THREE WORDS...

WHAT IS IDENTITY DESIGN?

IDENTITY IS A NAME

IDENTITY IS A SYMBOL

IDENTITY CAN BE A NAME AND A SYMBOL

IT CAN BE A SYMBOL OF PEACE

IT CAN BE A SYMBOL OF LOVE

IT CAN BE A SYMBOL OF EVIL

IT CAN BE A SYMBOL OF BELIEF

IT CAN BE A SYMBOL OF RELIGION

WHAT IS THE PURPOSE OF AN IDENTITY?

TO REFLECT VALUES(?)

TO REFLECT BELIEFS?

TO REFLECT QUALITY?

TO REFLECT DIFFERENTIATION?

WHAT IS THE DIFFERENCE BETWEEN A LOGO AND BRANDING?

YOUR IDENTITY IS YOUR BRAND MARK.

YOUR BRAND IS NOT WHAT YOU SAY.

YOUR BRAND IS WHAT YOU DO.

(YOUR) IDENTITYIS NAKED YOU.

(YOUR) BRANDIS WHAT YOU DO AND HOW YOU DO IT.

REMEMBER(TELL THEM ABOUT THAT THING ABOUT HOW SOMEONE MAKES YOU FEEL)

THANK-YOU

made with love and support