An Ondemand Viewer vs a TV ViewerHow are they different?

TV

Mass audience with multiple facets

Ondemand

Female, higher income, younger, European & Metro

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2010

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2010

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2010

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2010

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2010

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2009

Source: Nielsen Net Ratings (Market Intelligence)

& Nielsen TAM for the period 2-8 August 2009