Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted

An Ongoing Process of Improvement

Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2

Marilyn Cox

@MarilynECox

• Marilyn.e.cox@oracle.com

• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3

Tweetable Takeaway #1

Identify digital channels that extend your reach and identify influencers.

Multichannel marketing = visibility opportunity

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 4

Tweetable Takeaway #2

Leverage tweetchats to engage your audience and grow social presence.

Plan upfront for issues that might conflict with regulations

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 5

Tweetable Takeaway #3

Incorporate other digital channels into your social media initiatives.

If it works, run with it.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 6

Tweetable Takeaway #4

Analyze event engagement to reduce unnecessary events, increase attendance to premiere events, and reduce spend.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 7

Tweetable Takeaway #5Identify channels not tied to marketing or sales programs. Include these channels to better engage and gain insight into behaviors.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 8

Tweetable Takeaway #6Crack the content code using relevant content determined by an individual's Digital Body Language and smart form strategies.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 9

Tweetable Takeaway #7Develop, document, automate governance for Privacy and Global eMail Policy, Data and Reporting Standards & Digital Brand Guidelines

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 10

Tweetable Takeaway #8

Develop strong content, unify digital channels, and focus on data forensics to grow revenue, extend reach, and empower sales