ANALYSIS OF THE AGRICULTURAL MACHINERY … OF THE AGRICULTURAL MACHINERY MARKET IN THE EUROPEAN...

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ANALYSIS OF THEANALYSIS OF THEAGRICULTURALAGRICULTURALAGRICULTURAL AGRICULTURAL MACHINERY MACHINERY

MARKET IN THEMARKET IN THEMARKET IN THE MARKET IN THE EUROPEAN EUROPEAN UNIONUNION

Dr Luis MárquezDr Luis MárquezDr. Luis Márquez Dr. Luis Márquez &&

Mr Ignacio RuizMr Ignacio RuizMr. Ignacio Ruiz Mr. Ignacio Ruiz

Data source: Agrievolution 2008 & EurostatData source: Agrievolution 2008 & Eurostat

SUMMARY OF CEMA REPORTSUMMARY OF CEMA REPORTSUMMARY OF CEMA REPORTSUMMARY OF CEMA REPORT

EU 27EU 27EU 27EU 27

AGRICULTUREAGRICULTURE MACHINERYMACHINERY

MARKET TRENDSMARKET TRENDS

¿WHAT¿WHAT´́S NEXT?S NEXT?

LEGISLATIVE LEGISLATIVE RESEARCHRESEARCHFRAMEWORKFRAMEWORK INNOVATIONINNOVATION

Mandatory requirementsMandatory requirements TechnicalTechnical progressprogressMandatory requirementsMandatory requirements TechnicalTechnical progressprogress

AGRICULTUREAGRICULTUREAGRICULTUREAGRICULTURE

LIVESTOCK + FRUITS + VEGETABLESLIVESTOCK + FRUITS + VEGETABLES

EXTENSIVE INTEGRATION WITH FOOD INDUSTRYEXTENSIVE INTEGRATION WITH FOOD INDUSTRY

Population (2006) 494,800,000

Agricultural land use (2005) 172,000,000 hectares (40 %)

Average farm size (2005) 12,1 hectares

Agricultural share in GDP (2004) 2,2 %

LOW BIRTH RATE + AGEING + ABANDONMENTLOW BIRTH RATE + AGEING + ABANDONMENT

AGRICULTURALAGRICULTURAL CONTRACTORSCONTRACTORS == KEYKEY PLAYERSPLAYERS

AGRICULTURAL HOLDINGS BY MAIN TYPE OF FARMING, EUAGRICULTURAL HOLDINGS BY MAIN TYPE OF FARMING, EU‐‐27, 200527, 2005

UTILISED AGRICULTURAL AREA BY TYPE OF TENURE, EUUTILISED AGRICULTURAL AREA BY TYPE OF TENURE, EU‐‐27, 200527, 2005

UTILISED AGRICULTURAL AREA USED BY THE HOLDINGS, 2005UTILISED AGRICULTURAL AREA USED BY THE HOLDINGS, 2005

G (27%) S i (18%) I l (18%) d P l (17%)G (27%) S i (18%) I l (18%) d P l (17%)Greece (27%), Spain (18%), Italy (18%) and Portugal (17%)Greece (27%), Spain (18%), Italy (18%) and Portugal (17%)

STRUCTURE OF TYPE OF CROPS, 2005 STRUCTURE OF TYPE OF CROPS, 2005

ARABLE LANDARABLE LAND PERMANENT CROPSPERMANENT CROPS

AREA BY MEMBER STATE, 2005 AREA BY MEMBER STATE, 2005

ARABLE LANDARABLE LAND PERMANENT CROPSPERMANENT CROPS

PRODUCTION OF CEREALS AND SUGAR BEET, UEPRODUCTION OF CEREALS AND SUGAR BEET, UE‐‐2727,,

PRODUCTION OF PEAS, RAPE AND SUNFLOWER, UEPRODUCTION OF PEAS, RAPE AND SUNFLOWER, UE‐‐2727, ,, ,

SHARE OF MAIN CROPS, UESHARE OF MAIN CROPS, UE‐‐27, 200727, 2007,, ,,

PRODUCTION OF MAIN VEGETABLE CROPS, UEPRODUCTION OF MAIN VEGETABLE CROPS, UE‐‐2727,,

SHARE OF MAIN VEGETABLE CROPS, UESHARE OF MAIN VEGETABLE CROPS, UE‐‐27, 200727, 2007,, ,,

PRODUCTION OF CERTAIN FRUITS , UEPRODUCTION OF CERTAIN FRUITS , UE‐‐2727,,

SHARE OF CERTAIN FRUITS, UESHARE OF CERTAIN FRUITS, UE‐‐27, 200727, 2007,, ,,

AREA BY MEMBER STATE, UEAREA BY MEMBER STATE, UE‐‐27, 2007 27, 2007

VINEYARDVINEYARD OLIVE TREESOLIVE TREES

CEREAL MARKET TREND, UECEREAL MARKET TREND, UE‐‐27, 200727, 2007‐‐2014 2014

MACHINERYMACHINERYMACHINERYMACHINERY

TOTAL UNITS OF TRACTORS IN USETOTAL UNITS OF TRACTORS IN USE

MECHANIZATION INDUSTRYMECHANIZATION INDUSTRY

TRACTOR REGISTRATIONS IN 2007 AND 2006TRACTOR REGISTRATIONS IN 2007 AND 2006

TIV EVOLUTION AND MEDIUM TERM PROJECTIONTIV EVOLUTION AND MEDIUM TERM PROJECTION

155700 143300 157000 154800 159450 149700 158200 167600 186000 182000 179100 177200 17500 173500

EU‐27

EU‐25

EU‐15

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

TIV EVOLUTION PER HP SEGMENTTIV EVOLUTION PER HP SEGMENT

3% 3% 4% 5% 5% 6% 7% 9% 10% 11%

<45 HP 45‐99 HP 100‐129 HP 130‐189 HP >189 HP

16% 18% 20% 19% 20% 21% 22% 23% 24% 26% 26%

9% 10% 11% 11%

54%53%

49% 49%45% 44%

23% 24%25% 25% 27% 25% 27%

26% 26%28% 29%

45% 44% 42% 39% 36%33% 31%

4% 3% 3% 2% 3% 3% 3% 3% 4% 3% 3%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20102000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

COMBINE EVOLUTION AND MEDIUM TERM PROJECTIONCOMBINE EVOLUTION AND MEDIUM TERM PROJECTION

8150 7270 9600 9150 7700 8700 8720 8880 10500 10400 9900 9700 9550 9500

EU‐27

EU‐25

EU‐15

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20132000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

FORAGE EVOLUTION AND MEDIUM TERM PROJECTIONFORAGE EVOLUTION AND MEDIUM TERM PROJECTION87

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

LEGISLATIVE FRAMEWORKLEGISLATIVE FRAMEWORKLEGISLATIVE FRAMEWORKLEGISLATIVE FRAMEWORK

COMMON AGRICULTURE POLICY OBJECTIVESCOMMON AGRICULTURE POLICY OBJECTIVES

‐‐Multifunctionality of agriculture Multifunctionality of agriculture

R l d lR l d l‐‐ Rural developmentRural development

‐‐ ReductionReduction inin thethe financialfinancial resourcesresources destineddestined forfor thethe CAPCAPthroughthrough 20132013throughthrough 20132013..

The single farm payment independent of production level The single farm payment independent of production level g p y p pg p y p p(decoupling): (decoupling):

The main instrument to make farmers more competitiveThe main instrument to make farmers more competitive

and marketand market‐‐orientedoriented

CAP SUPPORT PAYMENTSCAP SUPPORT PAYMENTS

‐‐ TheThe respectrespect ofof environmentalenvironmental andand foodfood safety,safety,Animal and plant health and animal welfare standardsAnimal and plant health and animal welfare standards‐‐ Animal and plant health and animal welfare standards, Animal and plant health and animal welfare standards,

‐‐ The requirement to maintain farmland in good agricultural The requirement to maintain farmland in good agricultural and environmental condition.and environmental condition.

NEW ADJUSTMENTS PROPOSED IN 2008NEW ADJUSTMENTS PROPOSED IN 2008b l hb l h d ld l‐‐Abolishing setAbolishing set‐‐aside rules aside rules

‐‐ Simplifying the link between subsidies and environmental, animal Simplifying the link between subsidies and environmental, animal welfare and food quality standardswelfare and food quality standardsM fl ibl t f t ith i l blM fl ibl t f t ith i l bl‐‐More flexible support for sectors with special problemsMore flexible support for sectors with special problems

‐‐Moving some direct aid into rural developmentMoving some direct aid into rural development‐‐ EndingEnding marketmarket interventionintervention inin certaincertain areasareas

EXHAUST EMISSIONS EXHAUST EMISSIONS

‐‐ To exempt some categories of specialized tractors from the To exempt some categories of specialized tractors from the application of the next Tier levels;application of the next Tier levels;application of the next Tier levels;application of the next Tier levels;‐‐ To have adequate flexibility levels to ease the production To have adequate flexibility levels to ease the production launch process at the new emission stage introductionlaunch process at the new emission stage introduction..

) EU Stage-1 (1997)US Tier-1 (2000)

EU Stage-3A (2008)

(2 EU Stage-2 (2004)US Tier-2 (2004)(P< 74kW)

EU Stage-2 (2002/3))EU Stage 3A (2008)US Tier-3 (2008)

EU Stage 2 (2002/3))US Tier-2 (2001/3))(> 74kW)

NOx [g/kWh]NOx [g/kWh]EU Stage-3B > 130 kW (2011)US Tier-4 > 130 kW (2011) EU Stage-3B < 130 kW (2012)

US Tier-4 < 130 kW (2012)

OPERATOR SAFETYOPERATOR SAFETY

‐‐ A stringent demand coming from all the involved bodies;A stringent demand coming from all the involved bodies;‐‐ Frame Directive about tractors ;Frame Directive about tractors ;Frame Directive about tractors ;Frame Directive about tractors ;‐‐Machine Directive.Machine Directive.

ROAD TRAFFICROAD TRAFFIC

Hi h d dHi h d d‐‐ Higher road speed ;Higher road speed ;‐‐ New braking requirements.New braking requirements.

RESEARCH AND INNOVATIONRESEARCH AND INNOVATIONRESEARCH AND INNOVATIONRESEARCH AND INNOVATION

INNOVATIONINNOVATION

‐‐ Specialized high technology equipmentSpecialized high technology equipment‐‐ Specific usages and cultivations optimizationSpecific usages and cultivations optimizationSpecific usages and cultivations optimizationSpecific usages and cultivations optimization‐‐ Greater dimensions and more powerGreater dimensions and more power‐‐ New machines for niche production and multifunctional New machines for niche production and multifunctional activitiesactivities

RESEARCHRESEARCHRESEARCHRESEARCH

‐‐ High level of safetyHigh level of safety‐‐ High level of efficiencyHigh level of efficiency‐‐ High level of comfortHigh level of comfortHigh level of versatilityHigh level of versatility‐‐ High level of versatilityHigh level of versatility

RESEARCH AND INNOVATIONRESEARCH AND INNOVATIONRESEARCH AND INNOVATIONRESEARCH AND INNOVATION

COMFORTCOMFORT

EEvenven lower noise levelslower noise levelsVibrations level reductionVibrations level reductionAutoAuto‐‐guidance systems (GPS)guidance systems (GPS)More servoMore servo‐‐assisted controlsassisted controlsContinuously variable transmissions (CVT)Continuously variable transmissions (CVT)Continuously variable transmissions (CVT)Continuously variable transmissions (CVT)Standard ISOBUS for tractorStandard ISOBUS for tractor‐‐implement communicationimplement communication

EFFICIENCYEFFICIENCYEFFICIENCYEFFICIENCY

Precision farmingPrecision farmingWi l hi lWi l hi l hi l i ihi l i iWireless vehicleWireless vehicle‐‐toto‐‐vehicle communication vehicle communication Field and road functions programmingField and road functions programmingFuel consumption reductionFuel consumption reduction

AGRICULTURE SUMMARYAGRICULTURE SUMMARYAGRICULTURE SUMMARYAGRICULTURE SUMMARY

AVERAGE PROFILEAVERAGE PROFILE

FARMER: a man over 35 years old as a sole ownerFARMER: a man over 35 years old as a sole ownerHOLDING: surface < 20 ha and mainly < 5 haHOLDING: surface < 20 ha and mainly < 5 haTYPE OF FARMING: not definedTYPE OF FARMING: not definedLAND TENURE: Owner rather than tenant LAND TENURE: Owner rather than tenant AGRICULTURAL AREA: Arable land + Mediterranean cropsAGRICULTURAL AREA: Arable land + Mediterranean cropsAGRICULTURAL AREA: Arable land Mediterranean cropsAGRICULTURAL AREA: Arable land Mediterranean crops

ARABLE: CerealsARABLE: CerealsPERMANENT CROPS: Vineyard + Olive trees+ Fruit treesPERMANENT CROPS: Vineyard + Olive trees+ Fruit trees

MEMBER STATES: Two areas broadly known so farMEMBER STATES: Two areas broadly known so farMEMBER STATES: Two areas broadly known so farMEMBER STATES: Two areas broadly known so farSouthern Europe Southern Europe –– Mediterranean areasMediterranean areasRest of Europe Rest of Europe

PRODUCTIONS: Crops for food stable certain crops for energy increasingPRODUCTIONS: Crops for food stable certain crops for energy increasingPRODUCTIONS: Crops for food stable, certain crops for energy increasingPRODUCTIONS: Crops for food stable, certain crops for energy increasingTRADE OF AGRICULTURAL PRODUCTS: Importer and exporterTRADE OF AGRICULTURAL PRODUCTS: Importer and exporter

TRENDTREND

FARMER AGEING AND LAND ABANDONMENTFARMER AGEING AND LAND ABANDONMENT

INCREASE OF ARABLE LAND DUE TO NEWMS AND DECREASE OF SET ASIDEINCREASE OF ARABLE LAND DUE TO NEWMS AND DECREASE OF SET ASIDEINCREASE OF ARABLE LAND DUE TO NEW MS AND DECREASE OF SET ASIDEINCREASE OF ARABLE LAND DUE TO NEW MS AND DECREASE OF SET ASIDE

HOLDING SIZE INCREASING WHILE NUMBER DECREASINGHOLDING SIZE INCREASING WHILE NUMBER DECREASING

AGRICULTURAL INCOME INCREASING IN NEWMSAGRICULTURAL INCOME INCREASING IN NEWMSAGRICULTURAL INCOME INCREASING IN NEW MSAGRICULTURAL INCOME INCREASING IN NEW MS

CEREALS: CEREALS: INCREASING PRODUCTION BUT YIELD SLOW DOWNINCREASING PRODUCTION BUT YIELD SLOW DOWN

EVEN IMPORTS AND INCREASED EXPORTSEVEN IMPORTS AND INCREASED EXPORTS

FOOD INDUSTRY FOOD INDUSTRY

OUTSTANDING LIVESTOCK AND PERMANENT CROPSOUTSTANDING LIVESTOCK AND PERMANENT CROPS

ENVIRONMENTAL ISSUES AFFECTING AGRICULTURAL HOLDINGSENVIRONMENTAL ISSUES AFFECTING AGRICULTURAL HOLDINGS

RURAL DEVELOPMENTRURAL DEVELOPMENT

MAIN UNCERTAINTIESMAIN UNCERTAINTIES

POTENTIALPOTENTIAL IMPLICATIONSIMPLICATIONS OFOF AA MULTILATERALMULTILATERAL TRADETRADE AGREEMENTAGREEMENT

FUTUREFUTURE DEVELOPMENTDEVELOPMENT OFOF WORLDWORLD MARKETSMARKETS

ECONOMICECONOMIC ANDAND POLICYPOLICY ENVIRONMENTENVIRONMENT

CLIMATE CHANGE, TECHNOLOGICAL DEVELOPMENTS, BIOFUELS, SANITARY CLIMATE CHANGE, TECHNOLOGICAL DEVELOPMENTS, BIOFUELS, SANITARY CONDITIONSCONDITIONS

MACHINERY SUMMARYMACHINERY SUMMARYMACHINERY SUMMARYMACHINERY SUMMARY

ADAPTATION TO AGRICULTURAL TRENDSADAPTATION TO AGRICULTURAL TRENDS

AGEING OF MACHINERY IN USEAGEING OF MACHINERY IN USE

STATE OF THE ART SPECIALIZED EQUIPMENTSTATE OF THE ART SPECIALIZED EQUIPMENT

INCREASING HORSEINCREASING HORSE‐‐POWERPOWERINCREASING HORSEINCREASING HORSE‐‐POWER POWER

HIGHER VERSATILITY HIGHER VERSATILITY

REGIONAL DIFFERENCESREGIONAL DIFFERENCES

INTRODUCING EVEN BETTER ENVIRONMENTAL SOLUTIONSINTRODUCING EVEN BETTER ENVIRONMENTAL SOLUTIONS

TECHNICAL PROGRESS AND PERFORMANCE DEMANDTECHNICAL PROGRESS AND PERFORMANCE DEMAND

LEGISLATIVE FRAMEWORK SUMMARYLEGISLATIVE FRAMEWORK SUMMARYLEGISLATIVE FRAMEWORK SUMMARYLEGISLATIVE FRAMEWORK SUMMARY

MANDATORY REGULATIONS APPLIED TO MACHINERYMANDATORY REGULATIONS APPLIED TO MACHINERY

SAFETY REGULATIONSSAFETY REGULATIONS

LABOUR SAFETY ROAD TRAFFIC

MACHINES VEHICLES

EXCLUSION OF TRACTORS EXCLUSION OF SUSPENDED

SELF CERTIFICATION TYPE APPROVAL

DRAFTED REGULATIONS AIMED TO CUSTOMER SAFETYDRAFTED REGULATIONS AIMED TO CUSTOMER SAFETY

TO BE IMPLEMENTED BY ALL COMPANIESTO BE IMPLEMENTED BY ALL COMPANIESTO BE IMPLEMENTED BY ALL COMPANIESTO BE IMPLEMENTED BY ALL COMPANIES

MAIN PARTIES INVOLVED IN REGULATIONSMAIN PARTIES INVOLVED IN REGULATIONS

MANUFACTURERS AND LEGAL REPRESENTATIVESMANUFACTURERS AND LEGAL REPRESENTATIVES

EUROPEAN COMMISSIONEUROPEAN COMMISSION

NATIONAL AUTHORITIESNATIONAL AUTHORITIES

STANDARDIZATION BODIESSTANDARDIZATION BODIESSTANDARDIZATION BODIESSTANDARDIZATION BODIES

TEST STATIONSTEST STATIONS

INDUSTRY ASSOCIATIONSINDUSTRY ASSOCIATIONS

OTHER PARTIESOTHER PARTIES

REGULATIONS IMPLEMENTEDREGULATIONS IMPLEMENTED

MANDATORY REQUIREMENTSMANDATORY REQUIREMENTS

DIRECTIVESDIRECTIVES

COMPREHENSIVE PROCESS CONTINOUSLY UPDATEDCOMPREHENSIVE PROCESS CONTINOUSLY UPDATED

VOLUNTARY REQUIREMENTSVOLUNTARY REQUIREMENTSVOLUNTARY REQUIREMENTSVOLUNTARY REQUIREMENTS

STANDARDSSTANDARDS

GUIDES TO THE IMPLEMENTATION OF REGULATIONSGUIDES TO THE IMPLEMENTATION OF REGULATIONS

DIFFICULTIESDIFFICULTIES

NON AGREED SPECIFICATIONSNON AGREED SPECIFICATIONS

INCREASING PRODUCTION COSTSINCREASING PRODUCTION COSTS

TECHNICAL PROGRESS AFFECTED BY REGULATIONSTECHNICAL PROGRESS AFFECTED BY REGULATIONS

NO CONSULTATION AMONG CUSTOMERSNO CONSULTATION AMONG CUSTOMERSNO CONSULTATION AMONG CUSTOMERSNO CONSULTATION AMONG CUSTOMERS

INDIVIDUAL DECISION MAKERSINDIVIDUAL DECISION MAKERS

DIFFERENT REGIONAL REQUIREMENTSDIFFERENT REGIONAL REQUIREMENTS

ACTUAL PROBLEMSACTUAL PROBLEMS

SMALL MANUFACTURERS FORCED TO STOP PRODUCTIONSMALL MANUFACTURERS FORCED TO STOP PRODUCTION

NO CONTROL OF EQUIPMENT IN USENO CONTROL OF EQUIPMENT IN USE

NO INSPECTION OF IMPORTED EQUIPMENT NO INSPECTION OF IMPORTED EQUIPMENT

FORESEEABLE USE NOT CONSIDEREDFORESEEABLE USE NOT CONSIDEREDFORESEEABLE USE NOT CONSIDEREDFORESEEABLE USE NOT CONSIDERED

DELAY IN PUBLISHING STANDARDS AND REGULATIONSDELAY IN PUBLISHING STANDARDS AND REGULATIONS

DIFFICULT TO REACH CONSENSUSDIFFICULT TO REACH CONSENSUS

CONCLUSIONSCONCLUSIONSCONCLUSIONSCONCLUSIONS

MACHINERY SHOULD CHANGE ACCORDING TO AGRICULTURE MACHINERY SHOULD CHANGE ACCORDING TO AGRICULTURE BUT NO TO REGULATIONSBUT NO TO REGULATIONS

SAFETY ISSUES SHOULD BE AGREED UNDER COMMON SENSESAFETY ISSUES SHOULD BE AGREED UNDER COMMON SENSESAFETY ISSUES SHOULD BE AGREED UNDER COMMON SENSESAFETY ISSUES SHOULD BE AGREED UNDER COMMON SENSE

AGRICULTURAL MACHINERY SHOULD BE CONSIDERED SPECIALAGRICULTURAL MACHINERY SHOULD BE CONSIDERED SPECIAL

SPECIAL FARMING REQUIRES SPECIAL MACHINERYSPECIAL FARMING REQUIRES SPECIAL MACHINERYSAME REQUIREMENTS SHOULD NOT BE APPLIEDSAME REQUIREMENTS SHOULD NOT BE APPLIED

LABOUR SAFETY SHOULD NOT BE MODIFIED DUE TOLABOUR SAFETY SHOULD NOT BE MODIFIED DUE TONON NON PROFESSIONAL UNPROPER USEPROFESSIONAL UNPROPER USE

THE EUROPEAN UNION SHOULD PROTECT THE EUROPEAN UNION SHOULD PROTECT THE EUROPEAN INDUSTRY TOOTHE EUROPEAN INDUSTRY TOO

ANALYSIS OF THE AGRICULTURAL MACHINERY … OF THE AGRICULTURAL MACHINERY MARKET IN THE EUROPEAN...

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