Analytic opportunities for you, companies and the world

transcript

OPPORTUNITIES FOR YOU, YOUR COMPANY AND THE WORLD

Tim Suther (BA, 1982)

#LCBigData15 | @LorasAnalytics

OPPORTUNITIES, CHALLENGES,

AND A WAY FORWARD

TODAY’S AGENDA

THE PAST, THE PRESENT, AND THE FUTURE WALKED INTO A BAR.

IT WAS TENSE.

MULTIPLE SIMULTANEOUS INNOVATIONS

PERVASIVE & DISRUPTIVE TRANSITIONS

A HIGHLY ABRIDGED HISTORY OF THE WORLD

ACCELERATING TECHNOLOGY ADOPTION

DECLINING COMPANY LIFESPANS

$ 15 TRILLION WORLDWIDE SYSTEMS INEFFICIENCIES

$ 8 TRILLION CORPORATE HOLDINGS OF DATA & INTANGIBLES

$ 3 TRILLION OPEN DATA POTENTIAL

$1.2 TRILLION WASTEFUL HEALTHCARE SPENDING

$90 BILLION REDUCED OIL/GAS CAPEX

$66 BILLION FUEL SAVINGS FOR POWER PLANTS

$63 BILLION HEALTHCARE EFFICIENCY

$30 BILLION AVIATION FUEL SAVINGS

$27 BILLION RAIL OPERATING COST SAVINGS

1% INCREASED PRODUCTIVITY YIELDS:

PRECISION AGRICULTURE

HALF THE MONEY I SPEND ON ADVERTISING IS WASTEDTHE TROUBLE IS, I DON'T KNOW WHICH HALF.

““

SOCIAL MEDIA EXPLAINEDI’M DRINKING COFFEE

I LIKE COFFEETHIS IS WHERE I DRINK COFFEE

THIS IS A VINTAGE PHOTO OF MY COFFEE

HERE I AM DRINKING COFFEEHERE IS A COFFEE RECIPE

NOW LISTENING TO “COFFEE”MY COFFEE IS BEING SILLY

I’M HANGING OUT WITH MY COFFEETHIS IS MY COFFEE APPRECIATION POST

REDUCE SERIOUS CRIME BY 30%

YOUNG MALE DRIVERS REDUCE RISKY BEHAVIOR BY 78% WHEN

THEY KNOW THEIR DRIVING BEHAVIOR IS BEING TRACKED

125,000/YEAR DIE FROM FAILING TO TAKE PRESCRIBED MEDICATION

40,000/YEAR DIEFROM MISDIAGNOSIS

3.5 MILLION/YEAR READMITTEDDUE TO IMPROPER MEDICATION

PRECISION HEALTHCARE

2.4 MILLION FACEBOOK VIDEOS

OVER $100 MILLION DOLLARS RAISED

BE YOU…WITH YOUR FLAWS40-60 CHARACTER MESSAGES WORK BEST

BOILERPLATE IS 75% AS EFFECTIVE

DO YOU LIKE SCARY MOVIES?HAVE YOU EVER TRAVELED ALONE TO ANOTHER

COUNTRY?

DATACLYSM.ORG/RELATIONSHIPTEST

$160 BILLION MARKET

85 PRIVATE COMPANIES EACH WORTH $1B+

COMBINED MARKET VALUE OF $285 BILLION

THERE WILL BE NON-BELIEVERS

“Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town hall meetings and virtual communities. Commerce and

business will shift from offices and malls to networks and modems. And the freedom of digital networks will make

government more democratic. Baloney.

…Nicholas Negroponte, director of the MIT Media Lab predicts we’ll soon buy books and newspapers straight over the Internet.

Uh, sure.”

“Dear Mr. Warhol,

I regret I must report to you that the Committee decided, after careful consideration, to not accept it for our collection.

PS…the drawing may be picked up from the Museum at your convenience”

We don’t like their sound… and guitar music is on its way out

OPPORTUNITY IS A MATTER OF PERSPECTIVE

CHALLENGES

POOR DATA QUALITY COSTS $3 trillion/yr.

IS THE LAMP POST USED FOR

ILLUMINATION OR SUPPORT?

BEWARE CORRELATION V. CAUSATION

ITITTHE “I” MATTERS MORE THAN THE “T”

11% 27%

15%23%

THINK HTML IS A STD

THINK SOFTWARE ISCOMFORTABLE CLOTHING

THINK MP3 IS ASTAR WARS ROBOT

THERE IS A CRITICAL SHORTAGE OF ANALYSTS & DATA-SAVVY MANAGERS

THINK GIGABYTE IS ANINSECT COMMONLY

FOUND IN SOUTH AMERICA

UTOPIA…OR DYSTOPIA?

IDENTITY THEFTDATA BREACHES

MALWARE

INFORMATION HAVE AND HAVE-NOTS

FIRE CAN WARM OR BURN YOU

SCIENCE CAN TELL YOU HOW

TO CLONE A T REX

HUMANITIES CAN TELL YOU WHY

THIS MIGHT BE A BAD

WHETHER YOU CAN. WHETHER YOU SHOULD.

“TECHNOLOGY ALONE IS NOT ENOUGH.

IT’S TECHNOLOGY MARRIED WITH THE LIBERAL ARTS, MARRIED WITH THE HUMANITIES, THAT YIELDS US THE

RESULTS THAT MAKE OUR HEARTS SING.”

Data Manageme

ntAnalytics Narrative

& contextCore in all decision making

ANALYTIC MATURITY MODEL

ETHICAL MATURITY MODEL

LegalSocial Norms

Compliant

Engenders customer

Positive communit

y engageme

Ethical leadership

Purpose-Driven High PerformanceHigh Purpose

Lost & Lagging Data-Driven

Analytics Maturity (can you)

ity (s

CHANGE IS HARD AT THE BEGINNINGMESSY IN THE MIDDLE

GORGEOUS AT THE END

Safe to eat genetically mod-ified food

Safe to eat food grown with pesticides

Childhood vaccines such as MMR should be required

Biomedical Sciences

AAAS Scientists US Adults

Climate change is mostly due to human activity

Growing world population will be a major problem

Favor building more nuclear power plants

Climate & energy

AAAS Scientists US Adults

A DIFFERENCE OF OPINION

CHANGE IS EMOTIVE

BE THE CHANGE YOU WISH TO SEE IN THE WORLD

47% OF JOBS AT

HIGH RISK OF BEING

AUTOMATED AWAY OVER THE NEXT 20 YEARS

Everything in the world is normal when you’re bornInventions before 30 are incredibly exciting.With luck you can make a career out of them

Inventions after 30 are against the natural order of things and the beginning of the end of civilization as we know it

…until they’ve been around for about ten years when they gradually turn out to be alright really

WRITING CREATES FORGETFULNESS IN LEARNERS SOULS, BECAUSE THEY WOULD NOT USE THEIR

MEMORIESPLATO

THE TELEPHONE WILL BREAK UP HOME LIFE AND THE PRACTICE OF VISITING

FRIENDSKNIGHTS OF COLUMBUS, 1926

THE GENERAL EFFECT OF THE AUTOMOBILE IS TO MAKE THE PRESENT GENERATION LOOK LIGHTLY AT THE MORAL CODE AND DECREASE THE VALUE

OF THE HOMEHOWARD MCCLENAHAN, DEAN AT PRINCETON, 1925

PHONOGRAPHS WILL CREATE A MARKED DETERIORATION IN

AMERICAN MUSICJOHN PHILIP SOUSA, 1906

#LCBigData15 | @LorasAnalytics CONTROL YOUR DESTINY: MATH ALONE WILL BE OFFSHORED/AUTOMATED

YOUR LEARNING JOURNEY IS MORE IMPORTANT THAN YOUR IQ OR TITLE

DON’T STOP BELIEVING. REDEFINE FAILURE

Loras College Business Analytics Center Jennifer Aaker, The Dragonfly Effect

Nate Silver – The Signal and the Noise. Fivethirtyeight.com Robert Cialdini - Influence

Gary Loveman – Diamonds in the data mine Stratechery.comViktor Mayer-Schonberger and Kenneth Cukrer – Big Data: a revolution that will transform how we live, work and think Edward Tufte

Rick Smolan and Jennifer Erwitt – The human face of big data David McCandless

Eric Siegel and Tom Davenport – Predictive Analytics A16z podcastMcKinsey – Big data, analytics and the future of marketing & sales Exponent podcast

Fred Wilson, AVC blog IAPP Newsletter

RESOURCES

#LCBigData15 | @LorasAnalytics 67

WHEN I WENT TO SCHOOL, THEY ASKED ME WHAT I WANTED TO BE WHEN I GREW UP. I WROTE DOWN

‘HAPPY’. THEY TOLD ME I DIDN’T UNDERSTAND THE ASSIGNMENT

I TOLD THEM THEY DIDN’T UNDERSTAND LIFE. JOHN LENNON

ART & SCIENCE GUIDE THE WAYPROFOUND OPPORTUNITIES

HIGH PERFORMANCE. HIGH PURPOSE.

THE PAST, THE PRESENT, AND THE FUTURE WALKED INTO A

IT WAS NO LONGER TENSE

Analytic opportunities for you, companies and the world

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