Anastasia Emmanuel uk@indiegogo.com

Hello!

@indiegogoUK | #gogoMusic

#DarkerMusicTalks

• Say Hello to your

neighbour!

• What is Indiegogo?

• Why crowdfund music?

• Campaign Fundamentals

Crowdfunding is NOT about Money!!!

Agenda

Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life

What is Crowdfunding?

Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life

What is Crowdfunding?

• Open• Global• Flexible & Fixed Funding• Customer Happiness• Merit Based

Why Indiegogo?

No Application, No Gatekeepers

Global• 9 Million UMV’s from 190 countries • 30% of our business is international• 70+ countries contribute each day• 5 currencies, 4 languages (En, Fr,

Sp, De)• Contributions outside of US

increased by 275% + last yr• 200%+ growth in UK last year• 7,000 + active campaigns at any

time 150,000+ campaigns created

Flexible Funding & Fixed

$$

$$

$

$$

gogofactor

Merit Based

Customer Happiness – Global & Local

Fund

ANYTHING!

Raised$149,48

3

Goal$35,000

Florida, USA

Toronto, Canada

Raised$341,146

Goal$125,000

Fund Your

Album

Protest the Hero

Chicago, IL

Raised$52,411

Goal$50,000

Fund Your TourNonpoint

Brighton, UK

Raised£40,891

Goal£30,000

Fund Your DocumentaryArchitects

Wanaka, New Zealand

Raised$6,600

Goal$6,500

Fund Your Music

Video

Jody Direen

Minneapolis, USA

Fund Your Music

Video

Dessa Robbery!Fund Your Misfortune!

Raised£33,050

Goal£30,000

Coockoo, London,UK

Why Crowdfund

Music?Raised

£21,110

Goal£21,000

Benefits of Crowdfunding

Raise Money

Collect Data

Engage with your fans

Gain Visibility

What makes a good campaign?

Proactive Communication

Unique Perks

Compelling Pitch

Attainable Goal

• Who are you?• What are you raising money

for• Why are you crowdfunding• How can people get involved?

Storytelling is keyBe PersonalBe VisualBe Creative

Good Pitch

Pitch Video• Keep It to 3 mins or less • Be Honest and Authentic• Be Creative, Have Fun, Be

You!

• Be creative! Have fun! Be You!

Attainable Goal

87% of campaigns that reach their goal exceed it by an average of 32%Expect to raise 20-30% from friends and family

Enlist a Team

Enlist a Team

Protest the Hero

Campaigns with teams raise 80% more money

• Thank You Tweet/FB Shout out

• Skype Lessons with band

• Digital/Vinyl copies of album

• Free entry to shows

• Thank you in liner notes

• Exclusive merch: hoodies t-shirts.

• Autographed stuff: drum heads, set list

• Experiences: roadie for day, Meet & Greet

• Listening/Sound Check Party

Unique Perks

Update Update

Update!

Campaigns posting 1 – 5 updates a week raise 218% more

Be Proactive!Tell people about your project constantly Attainable Goal

#gogoau | @indiegogo

Indiegogo Resources

• Campaigners Field Guide• Indiegogo Blog• Insights Blog• Indiegogo Music

Campaigns• http://bit.ly/

indiegogomusic

Our Customer Happiness Team is always here for yousupport@indiegogo.com

UK@indiegogo.com@IndiegogoUK

Thank you!

@indiegogoMusic | #gogomusic