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Anatomy of a Long Running Offer

(LRO)

Email Database Growth | What is an LRO?

• LONG RUNNING OFFER– Small complimentary item in exchange for email capture– Convert high intent web traffic into email addresses & new in-

store customers– limited to first-time customers only– Lasts for a very long time– Ideal distribution points: brand website, yelp profile, trip advisor

profile, urban spoon profile, google ads

CUSTOMER EXAMPLES | LONG RUNNING OFFER

Fat Jack’s Subs trades high margin, low cost item to acquire email address.

175% database growth in three months.

Uncle Maddio’s added 700 new email addresses in one month by giving away

branded wristbands.

CUSTOMER EXAMPLES | LONG RUNNING OFFERDrive Yelp Visitors to the LRO Landing Page

CUSTOMER EXAMPLES | LONG RUNNING OFFERDrive First Time Social Followers to the LRO Landing Page

Email Database Growth | Website is crucial to LRO StrategyWebsite grows database 5-10X faster than other channels