Anatomy of a Successful Mobile App

transcript

#NERDERYWEBINAR @THE_NERDERY

YOUR HOSTS

Andrew WatsonSenior Developer@creativedrewy

Brian RoweUX Manager

@izzy_monkey

Jacob WardSenior UX Designer

@jakeward

Jon RexeisenSenior Developer

@rexeisen

OVERVIEW1

Quality native mobile applications

Design hierarchy of needs

Teach you how to judge an application

Application on Android & Apple

Risk of not investing up front5

WHY CARE?

FIRST IMPRESSIONS MATTER

MAXIMIZING YOUR INVESTMENT

MINIMUM VIABLE PRODUCT VS MINIMUM DELIGHTFUL PRODUCT

VIEWER POLL

WHAT IS YOUR INVOLVEMENT WITH NATIVE MOBILE APPLICATIONS?

I'm thinking about making one, looking for pointers

I'm the product owner / champion for a mobile project3

I work on designing or developing mobile application4

I pay the bills and want to make sure we are doing it right5

WHY QUALITY MATTERS

Apple phone or icon

WHY QUALITY MATTERS: APPLE REGULATES

SUCCESSFUL NATIVE APP BREAKDOWN

DRIBBBLE.COM/UF

FUNCTIONAL: IS IT USEFUL FOR THE USER?

Android: Google Keep

iOS: OmniFocus

RELIABLE: CAN I TRUST IT?

Loading Screen IMG

Android: Paypal

iOS: 1Password

USABLE: CAN I USE AND LEARN THE APPLICATION?

Android: Twitter

iOS: Square Cash

PROFICIENT: CAN I DO MORE &DO IT BETTER?

User Input within an App

Android: TapTu

iOS: Vine

ENJOYABLE: IS THIS PLEASING TO USE?

Surprised Person

Android: Timely

iOS: Yahoo! Weather

WHAT’S THE RISK

WRAP UP1