Post on 26-Mar-2015
transcript
Andre W Andre W Diederichs
Wildlife Lessons for Entrepreneurs
Andre W Andre W Diederichs
Animals creating scarcity in era of plenty
• Globalisation creates a surplus economy: China
• Shrinking marketplace - Mala Mala – drought
• Less waterholes/food – table manners out
• Large prey move away – changing food chain
• Cheetah = specialist – small prey • Lions move in diversify : large to small prey
• One needs to adapt in a shrinking marketplace!
Andre W Andre W Diederichs
Animals creating scarcity in era of plenty
• NB: Create scarcity in an era of plenty!
• Leopard catching prey – climbing in tree
• Entrepreneur must also differentiate offering
• Hyena (coward) – change character – challenge leopard• Leopard comfort zones – not high enough in tree
Andre W Andre W Diederichs
Animals creating scarcity in era of plenty
• Lesson for entrepreneurs: • Do not become complacent with scarcity• Competition can come from outside your industry e.g retail stores in financial services
• And then came the rain…. back to normal
BUT Entrepreneurs must not forget lessons of hard times – but plan for such times!
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
• Lynch & Kordis comparison – dealing with uncertainty
• Challenge is to cope with exponential change
• Alvin Toffler – 50 000 years example
• Before agricultural revolution – shape glacially
Changes in world of work
Agri – 5000 yearsIndustrial – 300 yearsI&C - > 40 yearsNew trend – productivity-Biotech, Ar Int, Robotics
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
• Dolphin has a inquisitive nature, exploring new waters • Entrepreneur anticipates & embraces change- key to unlock potential new opportunities • Entrepreneurs Learn and Experiment constantly
You can’t use yesterday’s tools to do business todayand still expect to be in business tomorrow
Baldwin
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
Typical Carp:
• Unaware of change
• Ignorant that existing wave is declining or
• Ignore that new wave is beginning
• Refusal to acknowledge that things can change
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
Typical Shark:
• Aware of new waves but meet it with resistance
• Prefer to remain in familiar waters – cannot fail
• If changes are to be made – make sure no harm
will come to them
• Spread messages like “it’s just a fad, stick to the
basics”
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
Typical Dolphin:
• Always thinking ahead and expecting change
• Entrepreneurs avoid comfort zones
• No sooner out of existing the wave already
discovered new wave
• Entrepreneurs constantly seek new opportunities
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
Typical Dolphin:• Intuitively thinking of change – not waiting for it• Entrepreneurs want change and create change
• Sensitive to fundamental shifts• Entrepreneurs’ inquisitive nature smell change
• Begin disengagement & exploring new waves• Entrepreneurs avoid sentiments clouding new opportunities
Andre W Andre W Diederichs
Dolphin Thinking during Profound Change
Typical Dolphin:• Dolphin & Entrepreneurs, like a good surfer always
looking out for the next big wave
NB: • timing critical – too fast destroys existing value
• too slow misses the new wave
• challenge to ride both and change centre of gravity
at the right pace and sequence
Andre W Andre W Diederichs
Eagle Minded People
• Entrepreneur – like eagle – king in his own right
• Call this creature him, not it, a friend to learn from
• “Luck and destiny is the world excuses for failure”
• Eagle – keen vision no other can match
• Entrepreneurs also need clear vision - a mental picture of how they see their future
Andre W Andre W Diederichs
Eagle Minded People
• Eagles move faster than any other earthly creature• Entrepreneurs also fly high, fearless, breaking through self-created limits & boundaries
• Always seeking opportunities BUT the Eagle qualifys his prey – viable opportunities
• Good hunter knows every day is a hunting day but every day is not a shooting day• Entrepreneurs focus on sustainably viable opportunities – not short lived one’s
Andre W Andre W Diederichs
Eagle Minded People
• Eagles begin their day early – get the most out of it• Entrepreneurs not in bed while others make money
• Eagle generally has > than one nesting territory
• If the terrain limits him to 1 site, he will defend it• Entrepreneur can stick to one opportunity but also needs to diversify if market conditions change – good surfer – quick reactor – big waves
Andre W Andre W Diederichs
Wild Dogs give meaning to family values
• Super killers – most successful hunters – 80%
• Known for education/training of their young
• Descended from grey wolf - 120k survived
• smell prey (opportunity) 2kms away
• hear prey (opportunity) 16kms away
• Entrepreneurs developed senses to “Smell”
opportunities – by constantly thinking opportunities
Andre W Andre W Diederichs
Wild Dogs give meaning to family values
• FOB – identify & preparing successor = vital
• Wild dog devotion to prepare young = NB lessons
• catch and bring their young life prey
• FOBs should expose future successors to real life
business experiences
• social skills – social structure in family
• FOBs teach children their respective roles from
a young age
Andre W Andre W Diederichs
Wild Dogs give meaning to family values
• Wild dog natural nurturer – take care of weak/sick
• Characteristics:
• speed – adopt fast if need be
• stamina – endurance – do not give up!
• patience – pursue most viable opportunities
• teamwork – know your role and responsibilities
• Focus on overall objective – but taking care
• Balance between Family and Profit
Andre W Andre W Diederichs
Monkeys redefines the concept of value
• Globalisation reshapes the marketplace
• Changing concept of value – lifelong learning
• Need to stay relevant to survive • Monkey speeds to deliver good example
• Sailing Wen - Taiwan
Andre W Andre W Diederichs
Monkeys redefines the concept of value
• Monkey spots opportunity for food 2nd to none
• Excellent colour vision & discern: good/bad
• Entrepreneur requires good judgment/decisions
• Monkey uses brain, not senses to find food
• Entrepreneur needs to think before doing
Andre W Andre W Diederichs
Monkeys redefines the concept of value
• Monkey inquisitive nature- unafraid to experiment
• Baboons in Kenya diversified their food chain
• Prerequisite to explore new ideas is willingness to learn - continuously learning, like a child
“In times of profound change the learners will inherit the earth, while the learned will find themselves Beautifully equipped to deal with a world that no
longer exists. Al Rodgers
Andre W Andre W Diederichs
Monkeys redefines the concept of value
• Understand fragmented networks
• Associate with other animals – common goal • Monkey/mongoose – anti predator allies
• Monkey watch sky, mongoose ground:warning signal
• Entrepreneur : trusted networks & associations
• Creating 1 stop service – working together
Andre W Andre W Diederichs
Andre W Andre W Diederichs
Andre W Andre W Diederichs
Andre W Andre W Diederichs
Andre W Andre W Diederichs
CHANGING WORLD of WORK
World of Work
Nomadic Hunter
Farmer
IR- wage
Labour movement
I+C Revolution
Social Structure
Family/Tribes
Civilisation/Nation
Welfare States
Paternalism
Sovereign Individual
Andre W Andre W Diederichs
Changing Concept of Value
Value moved from land to energy to knowledge
Industries - not renew = bifurcation point = split + merger Changing concept of value
Iron Bucket Plastic Bucket Running Water
Andre W Andre W Diederichs
Andre W Andre W Diederichs
Spirit of an Entrepreneur
50% discount!
Opening Sale!
Main Entrance!
Andre W Andre W Diederichs
SPEED of CHANGE = EXPONENTIAL Alvin Toffler
Lifetimes0 400 806
650
70
4
2
Andre W Andre W Diederichs
ConclusionYou have to participate on a different level
like Moses did in the Olympics