Andreas Nickel: Applicated Insights: Computational Linguistics and Semantic Analysis as Part of...

transcript

TIDY UP, PLEASE

IN SHORT:WE DISCOVER STRUCTURE

IN NON-STRUCTURED DATA.AND RELY ON

COMPUTATIONALLINGUISTICS.

forpublishers

andplatformoperators

toautomatically

moderatecomments

C O N T E N T A N A L Y T I C S

COMMUNITY MANAGEMENT

e. g. bild.de – real-time analytics of reader’scomments as part of pre-processing bycommunity management.

e. g. Mobile App – analytics of user commentsin regards of tonality for automated moderation.

REAL LIFE

C O N T E N T I N S I G H T S

OPINION MANAGEMENT

forindustry and

commerce

totrack andanalyse

customerfeedback

REAL LIFE:

e. g. hospitality –analytics of accomodation reviewsincluding categorising.

e. g. e-commerce – aggregate userreviews out of review portals to unifyaccess and analytics.

C O N T E N T A N A L Y T I C S

FEEDBACK DISPATCHING

forcommerce and

industry

toroute customer’s

feedback

C O N T E N T I N S I G H T S

DEEP CONTENT MINING

formarket

researchersand trendanalysts

todetect topics

and trends

SAY WHAT?e. g. topic detection for long periods of time

SOMETIMES, IT’S ABOUTCATEGORY MARKETING.

– AND ASKING FORUNDERSTANDING.

1.„INTERESTING! WE NEED THAT.PLEASE DO SOME ANALYTICS.

ANY ANALYTICS!“

2.„WHY DON’T WE HAVE

100% ACCURACY?“

3.„SO YOU DON’T SAVE

THE INTERNET?“

Berliner Straße 3316321 Bernau bei BerlinAndreas Nickel, Geschäftsführungnickel@ferret-go.com

Data & Analytics