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YouTube Confidential and Proprietary
Andrew BangsYouTube
Highway Africa ConferenceJuly 7, 2010
YouTube & Citizen Journalism
YouTube Confidential and Proprietary 2
https://sites.google.com/a/google.com/google-highway-africa/
http://wjec.ru.ac.za
YouTube Confidential and Proprietary 3
youtube.com/feather_beta
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What is YouTube?
YouTube Confidential and ProprietarySource: Nielsen//NetRatings (October 2007) - US audience.
• #3 Largest Site
• 483MM Global Users
• 35% Y/Y Growth
• 39% Global Internet Penetration
• 80% of Traffic Comes from Outside the US
YouTube Confidential and Proprietary 6Source: Nielsen//NetRatings (October 2007) - US audience.
• 2 Billion+ Views/Day
YouTube Confidential and Proprietary 7Source: Nielsen//NetRatings (October 2007) - US audience.
• #2 Search Engine
YouTube Confidential and Proprietary 8Source: Nielsen//NetRatings (October 2007) - US audience.
• Every Minute 24 Hours of Video is Uploaded to YouTube
YouTube Confidential and Proprietary
YouTube is Everywhere
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If our user base were a country, it would be the 3rd largest after China and India
FrancePopulation: 65.0M
USAPopulation: 307.0M
BrazilPopulation: 191.6M
JapanPopulation: 127.6M
Sources: comScore, May 2010
YouTube Confidential and Proprietary
Source: comScore MyMetrix, Jan 2010
Female 44%
Male 56%
15-24 yrs: 30.7%
25-34 yrs:23.8%
35-44yrs:20.3%
45-54yrs:14.5%
55+10.7%
Demographics
Gender Breakdown Age Breakdown
YouTube Confidential and Proprietary
International Destination
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YouTube is localized in 24 different countries/territories
YouTube is available in 17 different languages/dialects
YouTube Confidential and Proprietary
YouTube’s Global Audience
12Sources: comScore, May 2010
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www.youtube.co.za
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youtube.com/RhodesTV!
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Battle at Kruger
!
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Everyone’s a Reporter...
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Changing the World by….
• Increasing transparency
• Expanding Access to Information
• Empowering Individuals
• Leveraging the power of crowds
• Facilitating Dialogue
• Connecting people worldwide
YouTube’s role in global media
YouTube Confidential and Proprietary
June 2009: Iran Election Protest Videos
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January 2009: Police Shooting in San Francisco
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May 2010: Flooding in Nashville, KY
YouTube Confidential and Proprietary
PBS / YouTube: Video Your Vote
• Voters were asked to document their polling places on Election Day
• 2500+ video submissions
• 50 states and over a dozen countries represented
Al Jazeera: Iraqi Voices
• Al Jazeera invited Iraqi citizens to share their thoughts around the election
• They distributed Flip cams and worked with citizen stringers on the ground
• The best videos were broadcast on air throughout Al Jazeera’s election coverage
The CNN / YouTube Debates• Citizens submitted questions for the presidential candidates to answer in two live debates on CNN• 5000+ video submissions• 7 Million people tuned in to watch on CNN• Over 9 Million video views on YouTube!!
News Organizations Tapping into Citizen Journalism
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Tools and Tips on Using YouTubefor Journalists & News Organizations
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Sign Up!
YouTube Confidential and Proprietary
Finding the best content on YouTube
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Finding the best content on YouTube
SearchSearch
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The YouTube Reporters’ Center
youtube.com/reporterscenter
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Partnerships & Programming
youtube.com/internetforpeace
youtube.com/projectreport
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Products
YouTube Direct
youtube.com/direct
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Moderator
youtube.com/moderator
Products
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youtube.com/news
Products
News Browse Page
YouTube Confidential and Proprietary
How people discover your content
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How people discover your content
SearchSearch
YouTube Confidential and Proprietary
Help people discover your content
YouTube Confidential and Proprietary
Keys to building your YouTube presence
YouTube Confidential and Proprietary
Thank You!
Download this presentation here:https://sites.google.com/a/google.com/google-highway-africa/www.wjec.ac.za
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