Building Your Sales Development Team
Andrew McGuire @sfduckman
#Rainmaker2015
Andrew McGuire Zendesk
#Rainmaker2015
Building Your SDR Team In 15 Minutes
• Two Stories • Four Foundational Questions • Three Action Items
#Rainmaker2015
#Rainmaker2015
Who is our ‘Market Center’ Customer?
Who should we contact?
What should we say?
How often should we contact them?
Action Items
• Data Quality • Messaging & Cadence • Hiring & Training Your People
#Rainmaker2015
#Rainmaker2015
“The greatest victory is that which requires no battle.” -‐ Sun Tsu, The Art of War
andrew@zendesk.com