Post on 18-Jan-2015
description
transcript
Lee Hopkins
social media 15th September 2010
advanced communication strategies and tools
Anglicare and
What is it and how do we do it effectively?
of what you think you know
about life online is wrong
!
connect
keep in touch
around the world
Social media
! Where we currently are
1.China 1.34 billion
2.India 1.19 billion
3.Facebook 0.5 billion
4.USA 0.3 billion
Australian Population Clock 22,459,291
95 short paragraphs that changed business on the internet for ever
the first website to be turned into a book – cluetrain.com
3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
It’s all about the conversation
¾ of Australian consumers use social technologies
¼ create their own content
Average Australian Social Networker earns $73,876
Bolster a company’s
Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the company’s
Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
ROI
Return on Investment
Return on Involvement
non-involvement = Cost Of Inaction (courtesy of Laurel Papworth)
Two definitions
2.0 It is... A 5,000 piece puzzle?
Web2.0 5 components
blogs
microblogs
social networks
podcasts
videos
1 blogs
2 Twitter
? WTF Twitter?
3 Social networking
4 Podcasting
podcast listen anywhere
podcast listen anywhere
au
dit
ory
kin
esth
etic visu
al
1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
video
http://www.youtube.com/watch?v=VSdxqIBfEAw
What’s the world’s favourite search engine?
What’s the second-favourite search engine?
Which site is the world’s largest video site?
“YouTube leads video sites at nearly 144 million
videos. Users upload over 65,000 videos per
day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/
“Facebook receives some 415,000 260,000
video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
What you need to be aware of
1. Have something they can get excited about
2. Go where they are
3. Always be personal in your approach
4. Learn to relinquish control
5. Let others tell your story for you
!@#!
• Truth, Trust, Transparency & Accountability
3T&A communication
universe:
• The Internet
• 9/11
• PC
• Harry Potter
Black Swan moments in
history
Conclusions
of what you think you know
about life online is wrong
of all statistics in presentations are made up