Angloinfo Cyprus Limassol Marina - Online Marketing Proposal

Post on 29-Mar-2016

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A discussion document for Sophia Paraskeva Marketing & PR Executive Officer of Limassol Marina. This document is a high level presentation of AngloINFO as a powerful online advertising medium for Limassol Marina to promote key facets to its target markets within focused regions.

transcript

The world’s largest information service for

English-speaking expatriates worldwide

Jenny Fram, Managing Director

AngloINFO Cyprus

88 Websites in 41 Countries

AngloINFO Worldwide

• 88 local websites in 41 countries

• 3 million monthly active users worldwide

• 44,000 new classifieds per month

• 250,000 listings of local English-speaking

businesses

• 240,000 user-requested Newsletters sent

by e mail every Monday

• Launched in 2005

• 1.324 million monthly pages (12 month

average)

• 130,000 monthly unique users (12 month

average)

• 30,000 weekly newsletter subscribers

• 6,100 local businesses listed

• Top 3 AngloINFO websites worldwide

AngloINFO Cyprus

AngloINFO Cyprus Local Advertisers

AngloINFO Cyprus Global Advertisers

Limassol Marina Marketing Test Sites

Region:

• Cyprus

• Monaco

• French Riviera

• Dubai

• London

• Paris

Monthly Page Impressions

Unique Users

1,324,154 132,872

542,418 34,155

1,529,486 125,831

234,231 43,010

208,251 37,353

473,617 80,451

Why AngloINFO?

• Tightly focused on Limassol Marina’s target markets & regions

• Lifestyle – residential – living on the sea

• Food/Drink/Shopping – residential/tourist/local population

• Tourism/Destination – traditional/activity holiday based (sailing)

• Very Cost effective v global reach and penetration

• Measurable – every user interaction and request made

• Online Video allied to imagery and text = Highly Searchable