Post on 29-Jul-2015
transcript
Mission
The Product
Relevant information to farmers
Dedicated farmer helpline
Formation of Communities with common interest
Information+
Low Cost Mobile Services =
Improved Decision Making
Architecture & Product Construct
IFFCO Database, Specialist’s Inputs,
Universities & Research Institutions
PUSH : Voice Based Information
PULL : Helpline
Reaching out to the ears … with ‘Push’ & ‘Pull’ Technologies
Working with like minded partners for relevant content …
Farmer Name : Nagappa
Village : Kudarimothi (Koppal), Karnataka
Mobile : 9611430225
Land Holding : 0.8 Ha ( Marginal farmer)
Crop : Crossandra Flower crop
Problem : Plants not flowering
Solution : Spray of Calaxin @0.5 ml/litre
water
Result : Started getting 5-6 kg flowers
every day from 0.2 ha area and $ 265.8 as
monthly income
Success StoryFlowering hopes of a marginal Farmer …
MDG 1 at the core of all services …
Success Story
State: Rajasthan
Region: Dodasara (Churu)
Farmer: Navrang Lal Ji
Mobile: 9928826440
Problem faced: Weakness in Buffalo, low
yield in milk.
Solution given: Himalaya batisa 50 gm,
anaraczone 2 tab mixed with sugar lump –
once in a day for three days to the buffalo.
Cost incurred: $ 6.6
Benefits obtained: Healthy buffalo,
increased milk yield.
Net increase in income : $ 66.5 / month
Turning dreams to reality …
Success Story – Community / Group Level
Partners : Vidiyal, CoLLocation : Theni , TamilnaduNo. of Women members : 569Voice Messages & Helpline on
• Goat & Cow Rearing• Education on Women's Rights • Other areas
Improved Income levels of members Bank loan received - $ 514 thousand (Term 5 Years) Bank loan repaid - $ 345 thousand - 66.4% ( in 2 years) Income - $ 1488 thousand Net Profit - $ 886 thousand
Banks willing to finance more women; Group to be extended to 5000 The Women’s Community received International Appreciation
Catalyzing group action …
Perceived usefulness of Voice Messages
7.5
9.5
10.5
33.2
39.2
0 10 20 30 40 50
None of them
Few of them
About half of them
Most of them
All of them
Useful and Interesting
10
12
14.5
39
24.6
0 10 20 30 40 50 60
None of them
Few of them
About half of them
Most of them
All of them
2.9
97.1
0 20 40 60 80 100
Not perceived as trustworthy
Perceived as trustworthy
Trustworthiness
Learnt this for the first time
• More than 70% find most messages useful & interesting
• Most have got access to info for first time
• Extreme trustworthiness
(Results of Survey by TNS, engaged by GSMA Foundation)
IKSL vs. Other sources of information
19
27.6
34.5
49.4
0 10 20 30 40 50 60
Extension officers of line departments andbanks
Government helpline
Agricultural related programs on TV/ Radio
Not using any other source
Percent
Better, 76.6%
Same,23.4%
*Multiple responses possible, percents do not necessarily add to 100.
Usefulness of other sources
Using other sources of information*
• Almost half of the customers depend on IKSL as sole source of info
• Most people rate IKSL quality as better than other sources
Implementation of Information Received
17.9
16.9
24.6
40.7
10.6
24.5
31.5
33.3
0 20 40 60 80 100
Not applicable
Do not intend to
Not yet, but certainlyintend to
Yes, implemented
Percent
Voice message informationHelpline information