The Anthropologist& Advertising People

Novi Kresna Murti

Communication Dept. Universitas Indonesia

• Living as observer. Living as Anthropologist. Creating Popular Culture.

• • It’s not just an advertisement. Not just a

communication campaign. It’s the creativity of creating popular culture.

Popular Culture Era

Dialogue and Communities Era

Spread The Ideas &

Creative Collaboration

Content : Understanding Self & Others

• It’s about people. It’s about them. Brings out something inside them.

• The Fearness. Insecurity. Daily Problem. Family issue. Working Place issue. Relationship issue.

Politic Issue. Economic issue. The environtment Issue. The Daily Newspaper Issue. The unfinished

business. The Happiness. The Celebration. The cultural moment. The Inspiration. Pyschological

problem. The memories. The needs….etc anything that we deal with perception…

Channel : Creative Collaboration

• Touch points. What people live with. Communicate with.

Music Books Movie

Context : the underline

• Bring it along with the issue. Feel the same problem.

They said: execute inside the Box.

Twist the Idea.Inspire and involve People.

Change the perception.

Haru2010 Interactive Campaign

Yes, Virginia

Let’s to be storyteller.Campaignmaker.

Making Creative Collaboration.