Maribelle Bangayan #2 Trisha Lok #13Andrea Sy #20Cherisse Yao #31Janine Zapata #34

The past slogans were not effective because…

"Wow Philippines” did not make sense to Germans because they pronounced "W" as "P." Then in Japan, there was no direct translation of 'Wow.’ and In the US, our biggest tourist market, there wasn’t a great impact.

Why did they change it?1.Copied2.Spent too much for something very simple 3.Not understandable by everyone 4.Not catchy enough

• Located about 50 km north of the city of Puerto Princesa, Palawan, Philippines.

• Has limestone karst mountain landscape with an 8.2 km navigable underground river, which is the longest in the world

• Includes formation of stalactites and stalagmites

• On 11/11/11 it was declared 6th out of the top 7 wonders of the world

• 2000 year old terrace which has been carved into the mountains of ifugao

• Locals to this day still plant rice and vegetables on the terraces

• Tourist join the traditional sight seeing of the terraces and visits to the tribes at the foot of the terraces.

• Is currently in danger from soil erosion

• Typhoon Juaning  caused soil erosion, affecting some 25 families who were tilling at least 33 rice paddies. Another cause of concern is the presence of giant earthworms which soften the soil and causing further erosion.

• Located in the Bohol province.

• 1,260 - 1,776 hills spread over an area of more than 50 square kilometers.

• Cone-shaped or dome-shaped hills made of grass-covered limestone that turns brown during the dry season.

• In the Philippine Tourism Authority's list of tourist destinations.

• Declared the country's third National Geological Monument.

• Proposed for inclusion in the UNESCO World Heritage List.

• "Bohol is a major tourist province. The fame of the Chocolate Hills is not only known in the country but worldwide."

• One of the cleanest and most peaceful communities in the country.

• Held every May 15.

• Made Lucban a tourist town and a cultural heritage site.

• Form of thanksgiving for a bountiful harvest.

• In honor of the patron saint of farmers, San Isidro de Labrador.

One tragic event after another made local government and civic groups decide to hold a festival of smiles.

MassKara means a multitude of smiling faces.

Features a street dance competition with colorfully-masked dancers spinning to the rhythm of Latin musical beats.

Major activities include the MassKara Queen Beauty pageant, carnivals, food festivals, sports events, musical concerts, agriculture-trade fairs, garden shows, and other special events organized ad-hoc every year.

Give at least 3 places to support the slogan.

What are the 2 old DOT slogans?

What country did the Philippines copy “WOW PHILIPPINES” from?

Why were the old slogans changed? (give 3 reasons)

What is our new slogan?BONUS:

Explain what the new slogan means (in your own words)

Why did the DOT choose the new slogan?

What evidences are there that the slogan is effective?

How can the new tourism campaign affectOur economy?

What country did they get the new slogan from?

Do you think it is bad that the DOT copied the slogans of other countries? Why/why not?

CONCLUSION:

THE END