MOBILE APP MARKETING MASTERCLASS16 Killer App Promotion Techniques to Grow Your App Users from Zero to a

Million

16MARKET-PROVEN APP PROMOTION STRATEGIES

#1 APP STORE OPTIMIZATIONA Brief Primer

ACHIEVE TOP RANKINGS IN THE APP STORE

#1 in App Store for Food and Drinks Category

58-63% OF APPS ARE DISCOVERED VIA APP STORES

KEY FACTORS TO ACHIEVING HIGH APP STORE RANKINGS

➤keywords ➤category selection ➤install velocity ➤ratings and review

#1 KEYWORD SELECTION AND INCLUSION

“Taxi app” “Best alarm clock app”

MAKE SURE KEYWORDS ARE IN THE TITLE AND DESCRIPTION

#2 CATEGORY SELECTION

APP INSTALL VELOCITY

The speed with which you get users to download your app. The more new users

you get in a shorter span of time, the higher the rankings.

EXAMPLE APP #1

VS.

1,000 downloads in 30 days

APP #2

1,000 downloads in 3 days

App #2 will most likely get higher rankings because of higher app

velocity

#4 RATINGS AND REVIEWS

The higher the ratings of your app the more likely it will have higher rankings

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