Post on 22-Jan-2015
description
transcript
DiscoverOrg
Don’t Be Scared of
Your Data!
We do the Research. You make the Sale.
Andrew Brewer
Director of Client Success
CONTACT US:
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
Appending & Cleaning Your DataObjectives of the presentation:
Recognizing why dirty data is losing you money
Discover if your Data is dirty
Setting Up and Adhering to a Data Plan
P: 800-914-1220 abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
Dirty Data Poll
Do you normalize all of your fields in your CRM systems?Is your data plan enforced by your CRM?Do you purchase lists?Do you have a url for each company in your CRM?Do you struggle with getting your rep’s to follow a data plan?
P: 800-914-1220 abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
How Fresh is Your Data?CONSIDER
40% of email users change their email at least once every two years.
Up to 20% of all postal addresses change every year
Up to 18% of all telephone numbers change every year
Up to 21% of all CEO’s change every year
Over 60% of people change job functions within their organizations every year.
In the next hour, 58 business address will change, 11 companies will change their names and 41 new businesses will open
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
What is Bad Data Costing YOU?
A LOT OF MONEY
Poor Deliverability
Low response rate
Sales gets re-routed
Wasting countless hours
$ 22,000 per rep frombad prospect data
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
Build A Data Plan
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
Put your data through a normalization processCreate a naming convention for your campaignsKeep the JUNK out up frontAppend the missing piecesSet up automation for regularly verifyingIncentivize and monitor your team for results
6 EASY STEPS
Normalization Process
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
KEEP IT CONSISTENT
503-875-1111(503)2921111
Naming Conventions
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
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W: 2013 Cold Calling – How to Handle ObjectionT: 2013 Staffing WorldE: 2013 Following Up
2013 VAR Tradeshow Staffing World2013 WEBINAR How to Handle the Objection
Get Rid of the JUNK
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
CONTACT:
abcabc@gmail.comMICKEY@HOTMAIL
Append Missing Data
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
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Paste n Go
Set Up Automation
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
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DiscoverOrg for Salesforce.com
Set Regular Audits
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com
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-Track % of Direct Dials
Track Bounce Rates
Complete the account profiles
Track Missing Fields
Missing Account Data, Contact Data, Opportunity Data
THANK YOU
CONTACT:
Questions?
Ask in the questions box in GoToWebinar, or contact abrewer@discoverorg.com
P: 800-914-1220abrewer@discoverorg.comwww.discoverorg.com