Web 2.0 and Social MediaBusiness in a Connected World

Appendix Ab

© McHaney and Sachs 2016

Applications of Web 2.0 Tools

Takes that concept of organizing resources from many sources (curating) to another level.

Flipboard can be accessed by phone, laptop, desktop or tablet. Wikipedia states: “Flipboard is a social-network aggregation, magazine-format

mobile app localized in more than 20 languages. The software collects content from social media and other websites, presents it in magazine format, and allows users to "flip" through their social-networking feeds and feeds from websites that have partnered with the company.”

Curation website sign up page.

Flipboard

Flipboard Helps Users Locate Topics of Interest

Flipboard Topics Can be Organized into Digital Magazines

Flipboard Access Top Sources

Flipboard Offers More than 34,000 Topics

After accessing Flipboard, user can customize his or her experience

http://www.flipboard.com

After Finishing Topic Selection, Press ‘Done’

Helps you find content.

Flipboard Learns Your Preferences

Flipboard Observations

Flipboard does a good job of reducing information overload

Flipboard is good at finding and saving resources

Flipboard is non-intrusive, and interesting.

Flipboard Additional Resources

Getting Started on Flipboard:

https://www.youtube.com/watch?v=LcouQMBtTNM

How to Get Started With Flipboard:

https://www.youtube.com/watch?v=-qhdONS1isI

Flipboard Tutorials:

https://about.flipboard.com/tutorials/

FlipboardResources

SlideShare Overview

SlideShare is a free Web 2.0 slide hosting resource. Users upload files privately or publicly in these formats: PowerPoint, PDF, Keynote or

OpenDocument presentations. Originally intended for businesses to share slides, but has expanded to host slides that

are uploaded merely to entertain. Slide decks viewed on the site, on hand held devices or embedded on other sites. SlideShare also provides users with the ability to rate, comment on, and share uploaded

content.

SlideShare Background

Launched on October 4, 2006, considered to be similar to YouTube, but for slideshows. Acquired by LinkedIn in 2012. Gets an estimated 70 million unique visitors a month, and has about 38 million registered

users. Voted among the World's Top 10 tools for education & e-learning in 2010. SlideShare's biggest competitors include Scribd.com, and Issuu.

SlideShare Featured Topics

SlideShare Accounts Can Go Through LinkedIn

Search for Slides of Interest After Joining

File Sets Can Be ‘Shared’, ‘Liked’ or ‘Downloaded’

Embedding into social media like Blogger is possible too!

Sharing Can Be Done in Social Media

SlideShare Observations

SlideShare is a good place to conduct research.

It allows a user to see how others cover a given topic

Businesses and individuals regularly use SlideShare as a way to demonstrate their expertise, and perhaps, to increase their business.

SlideShare Additional Resources

Basic Tutorial How to Use SlideShare:

http://www.slideshare.net/ramos_cherrylin/basic-tutorial-how-to-use-slideshare-45572037

How to Easily Create a SlideShare Presentation:

http://blog.hubspot.com/marketing/how-to-create-slideshare-presentation-free-template-ht#sm.000009qspx0ut2eecsufug2dkhyn2

Up and Running with SlideShare – on Lynda.com:

https://www.lynda.com/SlideShare-training-tutorials/5902-0.html

Hosts blogs on Google Web servers.

Blogger

Blogger, a blog publishing service, began in 1999.

Blogger is one of the “big three” blogging publishing services available (the others being WordPress and Tumblr).

Purchased by Google in 2003.

Sign Up with Blogger

Visit Blogger ‘Welcome’ page. Log in with Google ID

http://www.blogger.com

Blogger’s Help Center

Blogger offers a fully featured ‘Help Center’.

Located on the ‘Welcome’ screen.

Press the ‘Start a New Blog’ Button

Do this thoughtfully considering potential readers and other factors.

Choose Blog Name

Click ‘New Post’ to add a post.

Blog with No Posts

Press ‘Publish’ when ready to make content public.

Blogger Post Page: Before and After Adding Content

The second image is the view seen by the public.

Blogger Publish Screen Followed By Blog Post

Select images from computer hard drive.

Images can be Added to Posts

Select videos from YouTube.

Videos can be Added to Posts

Blogger Observations

Blogger posting options are clear and rather easy to use.

There are some more advanced features, beyond the scope of this introduction, but for individuals who are interested in having a blog, and updating it quickly and easily on a regular basis, Blogger provides useful options, at a very reasonable cost.

Blogger Additional Resources

How to Start a Blog on Blogger:https://www.youtube.com/watch?v=U2QvwgaECps

Blogger Getting Started Guide (from Google)https://support.google.com/blogger/answer/1623800?hl=en

8 Key Steps to Blogging Mastery by Jeff Bullas:http://www.jeffbullas.com/wp-content/uploads/2013/07/8-key-steps.pdf

A book, provided FOR FREE by Jeff:How to Create a Blog on Blogger

How to get started with Blogger: https://www.youtube.com/watch?v=rA4s3wN_vK8

Social Network for business professionals.

LinkedIn

Microsoft, in June 2016 paid $26.2 billion for LinkedIn – and 433 million individuals, all over the globe, use LinkedIn on a regular basis.

LinkedIn was founded in 2002 – and is used by business professionals (and recruiters).

Social network that has earned tremendous respect in industry.

Available in 24 languages.

Join LinkedIn

LinkedIn Profile Wizard Walks a New User Through Setup

LinkedIn Collects Basic Information

About Your Professional Life

LinkedIn confirms via email.

LinkedIn Helps Find Business Colleagues

Topics and thought leaders

LinkedIn Builds Connections

LinkedIn Mobile App Configuration

Be sure to add a professional quality photo for a business profile

LinkedIn After Making Choices

LinkedIn Observations

LinkedIn has dramatically changed the way businesses work together, and how individuals can search for and find jobs within industry.

All students should develop a LinkedIn profile prior to entering the workforce.

Backed by Microsoft and LinkedIn's acquisitions, Lynda.com and SlideShare, this social network is setting itself up for a long and useful existence.

LinkedIn Additional Resources

The Powerful Code You Need to Stand Out On LinkedIn

http://www.makeuseof.com/tag/the-powerful-code-you-need-to-stand-out-on-linkedin/

Up and Running with LinkedIn:

https://www.lynda.com/LinkedIn-tutorials/Up-Running-LinkedIn/383249-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Up%2Band%2Brunning%2Bwith%2BLinkedIn%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

LinkedIn 80/20 – Getting More Results with Less Work:

https://www.youtube.com/watch?v=cvNUz0apSjU

Web 2.0 tools can enhance business productivity, improve communication and enhance capabilities.

Web 2.0 tools including Blogger, Feedly, Dropbox, LinkedIn, Evernote, SlideShare, SoundCloud and others were demonstrated and described in a professional context.

Many of these resources reside “in the cloud” and can be used anytime from any place.

Appendix A Summary

Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu