1.Hazel Cáceres2.Xiomara Moya3.Evelyn

Quezada4.Cristina Hualca5.Nicole Narváez

GRADE: 9,5

To produce and commercialize an exotic fruit, generating strong impact and satisfaction for future customers, helping the country to change the Actual Productive Matrix.

Being a recognized company, in the national and international sector, known as the best provider of High Quality Exotic Fruit, reflecting reliability and responsibility to our clients and to other countries.

Being recognized internationally as an

innovative and entrepreneurial company

based on Exotic Fruit Sales.

Our Target Market involves all individuals who are teenager (13-19), young adult (20-29) and adult (30-49), whose social status is among the middle high economic position in Ecuador and willing to enjoy an Ecuadorian exotic food.

Strengths

Exotic

Location (raw material)

Mix of Flavors and toppings

Weaknesses

people awarness

Process (mature)

Own store

Opportunities

Employment

National market(new)

Strategic Price

Threats

Restrictions (quality+eco)

Future competitors ($

+time)Upcoming

natural phenomenon.

1. Iron2. Potassium3. Calcium4. Match5. Fiber

6. Vitamin E7. antioxidant

Social Networks.

Instragram Platform

PRODUCT

Instagram requests

PROMOTIO

N

D + (2 x I) + (2 x C1) + C2 + EDICE MANAGEMENT

Duration (D) = 6 = MonthsTeam Performance Integrity (I) = 1 = GoodCommitment (Senior Management) (C1) =

1 = Clearly and strongly communicate the need

Commitment (Local) C2 2 = Willing Effort (E) 4 = > 40 % additional

DICE = 3 + (2 x 1) + (2 x 1) + 2 + 4DICE = 13

A DICE score is 14; so it is in the "Win" Zone (very likely to succeed)

SOURCES http://www.supermaxi.com/ https://www.elsabor.com.ec/condimentos.htm https://www.importgenius.com/ecuador/tradebase/importer/latest/8040 www.proecuador.com.ec www.dice.bcg.com http://www.natursan.net/coco-beneficios-y-propiedades-del-coco-para-la-

salud/