Post on 13-Feb-2016
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Apple Computers, Inc.
Presented By..Kelvin Chong
Edward HwangHyunsook Yoo
Ching-Hsuan Hong
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
What is Apple?
- Founded by Steve Jobs and Steve Wozniak in California on Jan 3, 1977.
- Survived competition of IBM- Products:
– Macintosh line of desktop and notebook computers– iPod digital music player– Xserve server– Xserve RAID storage products– MAC Operating System
Apple• Faced challenges in its early stage; - Extremely strong competition
• Large investment in R&D– OS– System/Hardware technology– Design
• Invented the GUI Interface
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
SWOT – Strengths vs Weaknesses
Strengths
• Brand• Design• Marketing• Loyal
customer base• Distribution (stores, partners)• Customer support (service)
•Inventory held•Narrow range of customers•SCM (outsourcing)
Weaknesses
SWOT – Opportunities vs ThreatsOpportunities
• CRM• SCM• Globalization
(Multi-Currency and Languages)
• Growth• Increase customer satisfaction
•Strong competition (Dell, IBM, SONY, IRIVER)•M&A (Mergers and Acquisition)•Timing
Threats
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
GAP Analysis“As Is”
Legacy SystemHigh inventory costComplicated SCM- lots of paper work
“To Be”
Lower inventory levelJust In Time (JIT)Accurate Process
Improved efficiencyCRM
ERP
Implementation
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
Tangible/Intangible BenefitsTangible Benefits• Increase market share• Improve data accuracy• Improve HR efficiency• Improve quality• Improve sales efficiency• Invoice processing/Billing• Decrease procurement costs• Improve project management
efficiency• Improve time-to-market• Improve on-time delivery
Intangible Benefits• Improve customer satisfaction• Improve employee morale• Improve receivables
management• Reactive to changes faster
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
Assumptions• Apple has legacy
systems, not ERP.• Apple keeps
inventory in their shops.
• Apple has a narrow users – E.g. Students,
computing professionals, graphic professionals, and home users.
•Sales expected to increase after 2006
–Intel will be the microprocessor supplier for Apple.–There will be new SCM relationships between Intel and Apple.
• Inventory- After Go-Live in 2006,
Inventory is expected to go down.
- Conversion to JIT (Just In Time) production
- Due to JIT, inventory warehouses can be virtually eliminated
Assumptions
• Sales Profit/Working Capital
- Sales will go up (CRM), Costs will go down. (SCM)
- Working capital is expected to increase as profit climbs.
• Expenses/Costs Perspective
- General and administrative costs will go down (Automation).
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
Benefit Areas• Revenue
Improvement– Increase in sales
due to improved customer service
• By utilizing the new CRM, attend to our customers’ needs, yielding higher sales
•Globalization–Global business can increase the Apple’s market share.–Integrated ERP system allows offices to better…
–Communicate–Synergize–international management via tools such as multi currencies and languages.
Benefit Areas• Material Cost
Reduction– Reduce the
purchase price of materials
(E.g. E-procurement)
• Throughput Improvement– Increase capacity
(E.g. Automated system, Real time, Analysis tools, Right Information at the right time and at the right place.)
•Productivity Improvement
–Reduce finance and accounting cost (E.g. Reduce manual input, Real time information for more accurate budgets.) –Reduce human resources administrative cost (E.g. Increase process automation.)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
Inventory
0
50
100
150
200
250
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
mill
ions
Inventory – Enhancements (1/2)
Inventory – Enhancements (2/2)
Days of supply in inventory
0
2
4
6
8
10
2002 2003 2004 2005 2006 2007 2008
Year
days
Working Capital
Working Capital
0
1
2
3
4
5
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
bill
ions
Sales Profit – Enhancements (1/2)
Net sales
01,0002,0003,0004,0005,0006,0007,0008,0009,000
2002 2003 2004 2005 2006 2007 2008
Year
Dallo
r in
mill
ions
Dol
lars
in
Mill
ions
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
mill
ions
Sales Profit – Enhancements (2/2)
Gross Margin
Expenses/Costs – Enhancements (1/2)
Selling, general, and administrative expenses
0
500
1000
1500
2000
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
mill
ions
Expenses/Costs – Enhancements (2/2)
Cost of sales
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2002 2003 2004 2005 2006 2007 2008
Year
Dallo
r in
mill
ions
Dol
lars
in
Mill
ions
uestions??