Post on 17-Jul-2015
transcript
Origins of Apple
•Founded by Steve Jobs and Steve Wozniak
•Garage start up
1971
•First product: Apple I•CPU
Speed 1 Megahertz and RAM of 8 kilobytes
•Sold 250 units to local retailers and computer hobbyists
1976
Evolution of Apple
Garage start up to world’s largest company (in 2012). World’s leading consumer tech
company Apple’s products are considered
the industry standard. Revered for appearance and
function iPhone- Best Selling Phone▪ Music▪ Apps▪ Navigation▪ Digital photography▪ Cellular communication▪ Easy to use format
Future for Apple
Questions surrounding future Speculation that company cannot continue its
innovative track record has led the stock down from $700 to $460
Potential future moves Video streaming service? Mergers and Acquisitions Activity? Apple TV? Something we cannot even imagine??
Despite pessimism, Apple has still been able to capture 53.3% of the US cellphone market
Porters 5
Hyper competition: The marketplace Apple exists in is always changing and they need to do the same in order to survive. Disruptive technologies and DYB/GYB mentalities are necessary for apple to succeed in the future.
Bargaining Power: Buyers
New Entrants
Substitutes
Value Chain: Product Design
Apple takes care of design themselves Known for sleek and
minimalist design approach Designed for human hand
Unique iPhone capabilities App Store, iTunes, iCloud,
Siri, and an easy to use interface
Value Chain: Supplier/Manufacturing
Apple does not supply their own materials
Manufactured in China Lower cost FoxConn
Factories are bigger and faster
Keeps price down for customers
No middleman