MEMBERSABDUL HAQ

SAQIB NAVEED

M.ALI NAQVI

SYED SOHAIB

SHEHARYAR

APPLE INC.

5 STARS

History of Apple Inc.Apple Inc. is an American multinational

corporation

Design electronics and computer software

Founded in April 1st 1976 (In California) Steve Jobs Steve Wozniak Ronald Wayne

Company was made to make..Computer Software and HardwareConsumer electronics Digital distribution

History of Apple Inc.(Cont.)

Jobs left Apple

After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT 

Jobs re-joined Apple

In 1996, NeXT was acquired by Apple. The deal brought Jobs back to the company 

Apple’s LogoApple’s first logo features Isaac Newton under a fabled Apple Tree

It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998

The most recent logo which replaced the rainbow apple is a monochromic same bitten apple

ObjectivesTo maximize profit

To be the dominant high-tech brand in the whole world

To invent products that will be useful, handy and sleek that will appeal to consumers all over the world.

Focus on opening more stores at International level

Increase in sales.

Mission and Vision Vision Statement

“Man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them.”

Mission Statement

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."

Apple ProductsiPhones

iPad & iTablet

Apple Products

iPods

Apple Products

Other Products

Board of Directors

Bill CampbellChairman of the Board

Tim Cook Apple’s CEO

Arthur D. Levinson, Ph. D.Chairman of the Board, Apple Chairman and former CEO Genentech

Board of Directors

Millard DrexlerChairman and CEO J. Crew

Robert A. IgerPresident and CEO The Walt Disney

Andrea JungChairman and CEO Avon Products

Ronald D. Sugar, Ph. D.Former Chairman and CEO Northrop Grumman

Albert Gore Jr.Former Vice President  United States

CEOs of Apple Inc.

Michael Scott 1977 to 1981 Mike Markkula

1981 to 1983

Michael Spindler 1993 to 1996

John Sculley 1983 to1993

Gil Amelio1996 to 1997

Steve Jobs 1997 to 2011

Tim Cook2011 to Present

CEOs of Apple Inc.

Most important CEO of Apple

Jobs wasn’t just a savvy businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design.

Challenges faced by Apple

Position

iPhone

iPad

Secrecy

R & D

Labour

Pattern of Shareholding

Apple now worth 5x more than in 2006, and nearly 2x as much as

Google

Share Prices for 5 Years

Why doesn’t Apple pay a dividend?

The company is unlikely to hand out dividends for the foreseeable future.

If they need to acquire something they not need borrow a lot of money.

JOBS said: “The cash in the bank gives us tremendous security and flexibility”

Apple make its investors happy by launching wildly successful products.

One of the oldest hardware manufacturers.

Control over the product.

Huge consumer base loyalty

High quality product.

Easy to carry products

Consumer faced problems with faulty batteries

Had difficulties on some of its product’s quality control

High price

Not issued dividends

Flexibility to its users.

Less expensive new product lines with quality.

Product line is functional and attractive.

iPods are able to communicate.

Pressure from competitors.

Substitution effect

Technology changes at a rapid rate.

Forced to develop new products.

SWOT Analysis Positive Negative

Exte

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Inte

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RECOMMENDATIONS FOR COMPANY:

Lowering the cost of products and maintaining the same quality standards

Can form joint – ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

RECOMMENDATIONS FOR OTHERS:

Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

The End!