Post on 02-Jan-2016
transcript
Apple vs
Samsung Tablets
Time Completion & Word
Count
Amaryllis Mavragani &
Konstantinos Tsagarakis
Business and Environmental Technology LabEnvironmental Engineering Department, Democritus University of Thrace
Web S
urv
ey
Desi
gn
No agreed questionnaire layout
Combine effective features to obtain valid results
Aim
s
Create a questionnaire with effective features
User-friendly
Time completion rates & word count scorings
Differences in Apple & Samsung tablets
Quest
ionnai
re
16 questions
2 demographic (sex, age)
14 on Open Economy Institutional Quality & Sustainability
A total of 4 pages
Quest
ionnai
re
Two open-ended questions with a soft reminder
Same box-size
Radio button answers placed on the left
Hard reminder for the rest of the questions
Including DK option
Quest
ionnai
re
Age box smaller than the ones for definitions
Use of progress indicators (short survey)
No images, examples or definitions
Font size, color & placement consistent
Part
icip
ants
Undergrads (Environmental Eng. Dept)
Ages between 21 & 26
52 were asked to participate
2 denied/5 breakoffs
A total of 45 valid responses
Part
icip
ants
Survey conducted in our lab
Participants not allowed to communicate
Sensitive questions (e.g. political orientation)
Same email invitation used to ensure anonymity
Resu
lts
Samsung 7 achieves the best scores in both categories
Small size
Rectangular shape
Better grip
Futu
re
Rese
arc
h
Page time completion
Same device with and without a case
Include videos (device performance)
Increase noise levels