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The application discovery process

Droidcon Belgium – January 21st 2011

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Stéphane Guérin◦ Co-founder and CEO of◦ Android developer◦ Paris Android User Group organizer◦ Blogger at

Introduction

@guerwan@appoke_store

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How do you find new apps?

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How do you find new apps?

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How do you find new apps?

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How do you find new apps?

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Android market

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Long tail effect# of Downloads

# of applications

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Long tail effect# of Downloads

# of applications

50 % of apps on the Android market have been downloaded less than 50 times.

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Long tail effect# of Downloads

# of applications

< 1% of apps have more than 250 000 downloads

50 % of apps on the Android market have been downloaded less than 50 times.

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Music Band◦ Will probably never make it to

the top of a category◦ Targets the fan community

◦ Distribution : Difficult to distribute on the

Android market But can spread quickly

between the fans of this band

Example

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Word of mouth

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Friends are the people you trust most They know what you like You have tastes, expectations and issues in common

They know the applications you could like. They probably have the applications you want.

Why word of mouth is working?

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How to take advantage of the social graph for your app?

AppAware

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See what applications your friends have Recommend an app to a friend See your friends comments

Discover new applications!

Benefits for the user

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Virality More users!

Benefits for developers

Android market

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Don’t think putting your app on the Android market is enough to make it a success.

Use social networks to spread your app:◦ Use the social discovery solutions (AppBrain, AppAware, Appoke,

AppsFire…)◦ Create a Facebook page◦ Communicate on Twitter◦ Have a webpage for your app.

The more ways someone can learn about your app the better it is.

Lessons for developers

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Thank you… Any questions?

http://appoke.com

Stéphane Guérin

sg@appoke.com