Application Monetization Webinar

19th of June

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essential to monetize applications

Source: Strategy Analytics, App Ecosystem Opportunities

Global cumulative app downloads and revenues

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Vision› To allow application retailers to have a simple to use

payment interface with consumers independent of device or operating system and that allows for flexible revenue models.

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Easy for Consumer

100% Clear 100% risk free 100% coverage

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Easy for developer

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Easy for retailer

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Subscription Engine/SDK summer 2012

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Payment involves complex issues

SMS-MO(single, double)

Direct Billing

WAP Web Payment

Smart Phone

Tablet

Computer

Access Mobile

Wifi AccessWhich method when ?

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› Our aim is to take care of payment complexity so retailers can focus on consumer satisfaction and great content

100% relaxed

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Expand concept to HTML 5

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Example use case

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Spread the word› Wrapped application can be shared in a number of ways to

provide for a word of mouth or viral marketing approach.›

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Rental

Subscription

Try before

You buy

Limited time

Limited number of starts

Trial and purchase

e.g. Pre installed Games

Purchase access for a limited time period in a

recurring revenue model

e.g. Traffic info service

Asset

Purchase*

Additional features, content, assets or levels

in an application

e.g. Social game using a freemium model

In Application payment models

Virtual

Currency*

Allows micro payment in the value of cents

e.g. Magazine having a pey per article model

* Delivery to be announced

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