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Applied Universities as Platform-Based Innovation Hubs
Hannes RaffasederGabriele Permoser
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The Digital Age?
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
The Information Society?
(Higher) Education 4.0?
„Something is changingin our relationship with music!“
Bill Drummond:
„…Music was no longer about time, place, occasion…“„…it´s all wanting to be recorded…“„…it somehow reduced everything to one single genre“
What has changed?
2005…
…2013
New Tools
New Workflows
1877:
Thomas A. EdisonPhonograph
1977: Digital Recording1982: CD – Compact Disc1987: DAT – Digital Audio Tape1982: MD – Mini Disc1997: www.mp3.com1999: ADSL – Breitband-Internet in Österreich2001: Apple iPod2006: HSDPA – Mobiles Breitband in Österreich2010: Apple iPad..
New channels of distribution and communication
AUDIOin the Creative Industries
Media-Music for Film and TV
Sound for Advertising
Musicproduction
Sound-Design (for Film and Video)
Game Audio
Sonification und Auditory Displays
Audio-BrandingCorporate Sound
Media-Performance
(Interactive) Mediainstallations
WFS
Product-Sound-Design
Podcasts
Audio-Art
Sounddesign for Events
Usergenerated Content
Do-It-Yourself Communities Musicrecording
Multichannel Audio
…
New fields of activity and employment
Sony Walkman 1979
1987: Nokia Mobira Cityman 9001982: Nokia Mobira Senator
What has changed?
Cyborgs in Utopia?Virtual Reality or Real Virtuality? – Media-Reality!
Digital Perception!
Living in a digital age, but learning…
1900…
…today?
What hasn´t changed?
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HEI in the Digital Age?
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Question:
What is changing in Professional Higher Education 4.0?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 13
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Humboldt: Unity of Higher Education and Science Knowledge transfer as HEI third mission came up simultaneously with the
digital age
Three Missions!
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
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Third Mission? Knowledge-Transfer Entrepreneurial-University Societal engagement Continuing Education Offer academic services to the public …
…what´s it all about?…where to start?
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
www.t3n.de
Higher Education – A growing Field?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 16
69 Higher Education Institutes
Regular Students (Summer 2015): more than 300.000
More than 2000 study programmes
Higher Education – A big business!
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 17
www.innovaionfiles.org
http://www.combiboilersleeds.com
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HEIs Business Modells?Success Factors:
number of students number of a academic degrees revenues number of publications number of research projects number of patents … Quality? Impact? Interaction with Society? Interactions with Industry? …
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
…depending on „products“!
Questions:
Is there a diverse variety of HEI?
What are your HEI´s USPs?
Are there alternative sucess factors and performance indicators?
(How) is your HEI reacting to upcoming trends or new buzz words?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 19
„…it all became this thing, where you can sit and youcan put it on anytime, and you can switch off whenyou want…“
(Bill Drummond)
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Economy in the Digital Age?
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
22Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Shift from R&D to (Open) Innovation?
Innovation is an important key to master difficult, complex and interrelated societal and economic challenges!
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Innovation Ecosystems
Increasing demand triggered an ongoing evolution of innovation processes, creative environments and collaborative methods
Of course innovation ecosystems have been developed inside companies, universities, traditional networks and communities
But even more important trends and interesting issues have come up off the beaten tracks (maker spaces, coworkingspaces, creative labs, crowdfunding, open source, social innovation,…)
www.health2con.com
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
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Innovation Hubs incorporate functional elements of research labs,
science parks, communities and networks of practice or incubators and accelerators
combine tried and true methods with networking and community-based ideas
embrace fluidity and diversity
focus on impact
encourage serendipity
create a sense of community
intensify collaborative innovation
dynamise the innovation process and enable, rather than force innovation
allow for new combinations of existing knowledge bases that otherwise would not happen
…the opposite of universities´ ivory towers?
www.huffingtonpost.com
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Questions:
What is your institutions role within (regional) innovation ecosystems?
What could/should it be?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 25
A Shift from Products to Platforms?
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Ecosystem values. Image Credits: Jonker. J. (eds)(2014). New Business Models: Collaborating to Create Value. Den Haag : Academic ServiceSource: https://sharedvalue.org/groups/framework-measuring-shared-valueS
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Source: http://www.starchip-ic.com/Company/Business_Model.html
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
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Open Innovation: the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation (Henry Chesbrough)
Platforms: manage relationships with various stakeholders and enable direct interactions between them (like Google, Uber, eBay, Airbnb…) instead of “simply” selling a product. (Hagiu & Wright, 2015)
More and more platform-based companies succeed product-based companies
Transitions have a major impact on business models and workflows
Ongoing trend to “Do-it-Yourself!”
…www.health2con.com
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Open Innovation – Platforms – DIY
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Professional Higher Education 4.0:A Change for Universities of Applied Sciences?
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
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Include and interact with a divers variety of:
institutions and organizationssuch as global companies, regional SMEs and start-ups, NGOs, schools, training centers, science centers, museums, co-working spaces, innovation hubs, accelerators and incubators, science and business parks, research labs and other higher education institutions, regional and federal governments, interest and pressure groups, funding agencies,…
ambitious and smart individualssuch as pupils, students and alumni, lecturers, scientists and developers, artists, practioniers and industry experts, business angels and investors, decision makers, responsible citizens,…
disciplines and industrial sectors business models and processes
as well as learning, teaching, research and innovation methods
UAS as Platform-based Innovation Hubs
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Questions:
Would you consider your HEI as product or platformoriented?
What are the (dis)advantages of HEIs as platforms?
What´s your opinion about academic „ivory towers“?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 30
Interact with a Divers Varietyof Institutions and Organizations
31Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Questions:
How is your HEI managing relationships with various stakeholders?
(How) do you enable direct interactions between them?
(How) do you observe ideas and concepts off the beaten tracks outside common academic ecosystems?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 32
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Towards a Platform-BasedInnovation Hub
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Encouraging Faculty Innovation
promoting and enabling interdisciplinarity
facilitating collaborative research, responsible science and open innovation
supporting individual researchers
facilitating science and technology transfer with transparent guidelines
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Promote Interdisciplinarity
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
New Study Programmes
Master in Digital Healthcare Students with Bachelor-Degrees in Healthcare OR ICT
Working together on projects along the innovation chain
Bachelor in Smart Engineering Cooperative Programm with 30+ industry partners
Focus on Industry 4.0, Smart Manufactoring
36Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Promote Student Innvation :7 steps to start up
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Entrepreneurship & Innovation Basics
Motivation & Ideas
Experiments & Concepts
Discover & Encourage
Develop & Enhance
Networking & Promotion
Starting a Business
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
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Interact with a Wider PublicResearch to Society - Society to Research
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Questions:
(How) is your HEI enabling and supporting highly motivated individuals?
(How) is your HEI enabling and supporting interdisciplinary collaboration across the boundaries of departments and institutes?
Is your HEI facilitating interaction of science with society?
What´s the role of objectivities and performance indicators in your HEI?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 39
Best-Practice:
What are your HEI´s best practices?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 40
Creative Pre-Incubator(Step 5: Develop & Enhance)
Support excellent innovative ideas togehter with accent GmbH, the business incubator of Lower Austria (http://www.accent.at)
One year of intensive coaching (for students and alumni) students and alumni apply with already well elaborated ideas for innovative
business expert jury selects three or four projects per year free co-working space individual support by accent GmbH and UAS customized workshops and seminars contacts to the start-up ecosystem within the Vienna region and Lower Austria support for public relations and marketing activities First contacts to business angels and investors
http://www.fhstp.ac.at/cpi
41Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Example I: CARMACenter for Applied Research in Media Assisted Health and Social Care
INTELLIGAIT - Using machine learning for pattern recognition and gait classification
IMPECD – Improvement of Education and Competences in Dietetics
SONIGait - Design and manufacturing of a portable and low-cost pair of wireless-sensor shoe insoles, which are capable of capturing a person’s gait (walking) parameters and providing auditory information in real-time for altering movement
BRELOMATE – Breaking Loneliness with Mobile Assistive Technologies for Elderly
Master in Digital Healthcare (http://showreel.mdh.fhstp.ac.at/)
http://carma.fhstp.ac.at
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Connect Knowledge form various, usually not interrelated Programmes/ BranchesExample III: SOUND DESIGN
Several research projects about sound design for film and television
Interactive sound installations for Toccarion @ Festspielhaus Baden-Baden
Sound design for a relaxation room at St. Martins SPA & Lodge
Design of warning sounds for Daimler AG
Sonification of Health Data / Musicbased Training / SoniGAIT
Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre
Conclusions?
Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 44
Thank you!
Hannes Raffaseder & Gabriele PermoserSankt Pölten University of Applied Sciences, Austria
http://www.fhstp.ac.at
hannes.raffaseder@fhstp.ac.atgabriele.permoser@fhstp.ac.at