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Applying Personalization & Customization To Supercharge Results

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Personalization at Jellyvision

An Account-Based Marketing Love Story

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Let’s look at our current ABM campaign… 70 contacts at 31 “whale” accounts in the life sciences

industry Multi-channel strategy 4 pieces of customized content 3 direct mail pieces Aggressive sales follow ups Automated email follow ups

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First touch: low-cost trifold mailer

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First touch: low-cost trifold mailer

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Second touch: viewfinder

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Second touch: viewfinder

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Second touch: viewfinder

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Third touch: inspiration kit

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Results 6 opportunities booked 19% conversion to opportunity Projected 8.5x ROI Sales team penetrated dream accounts Sales + marketing + executives are really excited about

ABM

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The personalization journey

Tradeshift

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Drones

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Drones

-Sent to 30 Tier 1 accounts so far-40% send/opportunity-Cost/send $90-$200 depending on geo

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Personalized video

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Personalized video

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Personalized video results

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DavosX invites

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DavosX invites

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DavosX invites

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Effect on pipeline

Each bump is a personalized campaign!1) Dec 8 – Personalized video2) Dec 22 – Personalized holiday campaign3) Jan 5-19 – Personalized VIP invites for Davos

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Effect on pipeline235 net new MQAs driven by personalization1) 8% MQA to opp rate=20 new opps2) $200,000 ACV @12% close rate3) $451,000 in net new weighted pipeline in 6 weeks driven by

personalization!

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