APPLYING PSYCHOLOGY TO YOUR SOCIAL STRATEGY

Tristan Moakes, Head of Digital and Creative, Work Group

What are you doing now?

1. Response handling2. Job/event bulletin board3. Talent sourcing4. Content marketing5. Relationship building6. Reputation monitoring

You want them to think that you are a great employer

What do you want them to do?

• ‘Like’ your page / follow your Twitter feed• Comment on your updates• Share or ‘like’ your updates• Post questions on your wall• Connect with you on LinkedIn• Enter a competition

Why should they care?

People respond to incentives

A tale of two students

About the application process Updates from your current

grads Dates you’re on campus Training opportunities Company updates Answering her questions

Gemma

But what about Dan?

Educate Entertain

Inspire

Educate

Inspiring

Final thoughts

• Know your audience• Be interesting, inspiring, useful or entertaining• Use your current employees• Balance the rational with the emotional• Ask the question “Why should they care?”

Get in touch

Tristan Moakestristan.moakes@workcomms.com

www.workcomms.com@tmoakes