Applying User Experience ResearchKagonya AworiUX Researcher

The user comes first

Speak the user’s language

If the user cannot use it, then it does not work.

Aviation

Health Care

Hotel

But..…how?

ResearchSurveys/QuestionnairesFocus GroupsInterviewsCompetitive analysisContextual InquiryStakeholder interviewsWeb eavesdroppingPhoto diaryShadowingStorytellingFly On The WallLiterature Review

Design & developmentWireframingPrototypingA/B testing

Testing Card sortingTree TestingKeystroke Level Modeling

Wizard of Oz

Heuristic evaluationsThink AloudsRemote testing

IdeationBodystormingSpeed datingSketchingBranstormingConceptsStoryboards

Analysis & synthesisAffinity DiagramData bucketPersonasUser storiesData modelsQualitative models

Focus Groups

http://www.youtube.com/watch?v=FnT2FcuZaYI

Interviews

Client : Airtel

User: Female motorist in her 20s

“To know your Enemy, you must become your Enemy.”

Sun Tzu, The Art of War

Competitor analysis

Wizard of Oz

What UX is not..1. ..user interface design

2. ..a step in the process

3. .. about technology

4. ..just about usability

5. ..just about the user

6. ..expensive

7. …easy

8. ..the role of one person or department

9. …a single discipline

10.…a choice

About the presenter

Kagonya Awori is a User Experience Researcher in Nairobi, Kenya.

She holds a Masters in Human-Computer Interaction (MHCI) from Carnegie Mellon University, the birthplace and world leader in user experience studies. She is the first African with an MHCI from Carnegie Mellon.

Kagonya is passionate about catalyzing the knowledge and application of user experience research in the burgeoning tech community in Kenya.

Contact:kagonya@kagonya.nethttp://www.linkedin.com/in/kagonya

Questions?